The Future. Sightseeing trips to local grocery stores have become a hot new trend on social media, with visitors expressing how the retail spaces act as the perfect microcosm of a city’s culture. Considering Costco’s ambitious plan to build housing units on top of one of its new stores, don’t be surprised if high-end grocery stores introduce their own hospitality offerings that keep the fridges stocked with some of their best-selling products.
Exotic produceVisitors to Los Angeles will likely visit the Griffith Observatory, the Santa Monica Pier, and, now, Erewhon.
Grocery stores give visitors a window into cultural flavors, show off emerging food trends, and even offer unique merch.
That includes (very expensive) celebrity smoothies at Erewhon, champagne tasting at Zurheide in Germany, and picking up unique spices in stores in Malaysia.
Some real grocery-store diehards have even admitted to flying internationally with the sole purpose of visiting unique establishments.
With Highsnobiety calling Erewhon the Supreme of supermarkets — a place where culture, fashion, and food intersect — the tourism seems well-founded. There are even “Get Ready With Me” videos about dressing for a trip to the upscale market.
Are we about to see the rise of grocery influencers?
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