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GTA VI Sneak Peek Blows Up On Netflix
Courtesy of Rockstar Games
The Grand Theft Auto VI hype is so high that even its marketing materials are raking in blockbuster viewership.
Why It Plays: With a budget estimated to be over $1 billion (making it the most expensive entertainment title ever) and pre-sales already topping $4.8 billion (already making it one of the most successful titles ever), GTA VI is expected to be a cultural touchstone this year, akin to Spider-Man: Brand New Day and The Odyssey.
Between The Lines: Has there ever been a game more anticipated than GTA VI?
Rockstar Games premiered an exclusive 27-minute gameplay trailer on Netflix, and it scored 31.1 million views in its first four days.
That made it the most-watched title on the platform last week, beating out the new Adam Scott movie, The Whisper Man, by nearly 8 million views.
Last Level: Axios notes that what made the success on Netflix so monumental was how a gaming-trailer drop became “must-see TV” on streaming. It points to how Netflix app usage jumped 35% compared to the hour before the trailer premiered. That means people were waiting to hit play.
Prepare for everyone you know to be playing this game come Thanksgiving.
Prediction: Considering the dire straits of the gaming industry at large right now, Rockstar Games and Take-Two Interactive could make a splashy film or TV deal for GTA rights sometime next year.
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.