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Hollywood Scours Reddit For New Stories
Lights. Camera. Reddit. // Image by Kait Cunniff with DALL-E
Hollywood’s attention has turned to Reddit as a potential source of both original stories and engaged fanbases.
The Big Picture: While YouTube has received most of the attention as the platform where Backrooms director Kane Parsons was discovered, Reddit is where the Backrooms IP was really incubated. Hollywood is gradually realizing that the platform may be the true town square of internet culture.
Behind The Scenes: People could already be discussing the next Hollywood hit in a subreddit.
The subreddit r/backrooms was formed the day after the famous image appeared on 4chan. Much of the creepypasta’s lore was built there before Kane Parsons used it as inspiration for his own YouTube series — the basis for the film.
There are countless other subreddits like it, where IP is being shaped and discussed in real time by fans. Those communities are now being scoured by agents and execs looking for new talent and source material.
There are also subreddits like r/nosleep — which features scary stories told from a first-person POV — that have recently become a source of A-list development deals. One such story is being adapted by Dune screenwriter Eric Roth and will star Sydney Sweeney.
Closing Thoughts: While finding the next Backrooms is like finding a needle in a haystack, studios are sure to pay closer attention to Reddit as both a discovery and marketing platform in hopes of sparking the kind of fandom that can turn conversations into conversions. Entertainment-related topics generated 240 billion views on Reddit last year, and a Samba study found that marketing a movie or show on Reddit led to 18% higher viewership for that content. That’s significant.
Coming Soon: In a world where the proximity between creators and fans has a material impact on how content performs, filmmakers may start spending more time teasing projects or releasing exclusive material in subreddits. A Scorsese AMA? We’d love to see it.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.