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Hollywood Talent Launches Creative Coalition On AI
Rage against the machines
Eighteen top Hollywood players have formed the Creators Coalition on AI (CCAI) — a working group to create standards and procedures on how AI should be deployed in the entertainment industry.
Why It Hits: AI has arrived on Hollywood’s doorstep. That has left many industry creatives and talent feeling as though Silicon Valley is coming to pull the rug out from under the business after years of streaming disruption. In response, CCAI could help spark one of the largest labor movements in modern history — aimed at keeping humanity at the center of artistry.
Behind The Scenes: CCAI hopes to be “a central coordinating hub to upgrade our industry’s systems and institutions,” starting as an advisory council for studios, guilds, and productions.
It counts Everything Everywhere All at Once co-director Daniel Kwan, The Dark Knight co-writer David Goyer, CODA filmmaker Sian Heder, former Academy president Janet Yang, and actors Joseph Gordon-Levitt and Natasha Lyonne as founding members.
It’s guided by four core pillars: 1) transparency, consent, and compensation for content and data; 2) job protection and transition plans; 3) guardrails against misuse and deep fakes; and 4) safeguarding humanity in the creative process.
There’s already broad industry support with over 500 signatures from A-list talent and professionals from every aspect of the entertainment business.
Generative Credits: CCAI’s founding members stress that the group isn’t anti-AI; rather, it aims to ensure the technology is deployed ethically, doesn’t undermine sound business principles, and protects human labor — essentially “drawing a line between those who want to do this fast and those who want to do this right.”
While CCAI has been in the works for months, the founders decided to push forward its public debut after Disney announced a deal with OpenAI, which “completely blindsided” Hollywood, according to Kwan, who (with producing partner Jonathan Wang) hatched the idea of the coalition. No wonder representatives from WGA, PGA, DGA, SAG, the Teamsters, and Producers United gathered with CCAI’s founders to discuss next steps.
Coming Soon: With multiple unions heading into contract negotiations next year, CCAI could potentially help coordinate an unprecedented, unified set of demands around AI.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.