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TGIF, TFP. Although it seems that now-former X CEO Linda Yaccarino has escaped Elon Musk’s orbit without getting publicly raked over the coals, there are signs that might not actually be true. Case in point: Yaccarino’s verified blue check is already gone. You’d think the X team would wait a beat on that for public perception — but subtlety isn’t exactly how the company rolls. We’ve got a bit more on that below.
DAILY TOP TRENDS
YouTube – Chief of War
X
(Twitter)– Justin BieberGoogle – Paul McCartney
Reddit – Ozzy Osbourne
Letterboxd – Heads of State
Spotify – “Mystery Girl”
X Infects Grok
After Elon Musk changed the guardrails of his AI system, Grok, the chatbot started to widely share violent, antisemitic, and incendiary responses — demonstrating the seriousness of tweaking AI’s governing principles.
Why It Hurts: The fallout at X this week over the controversy has been swift and damaging. CEO Linda Yaccarino — who was hired to woo back advertisers to the platform — has departed, high-profile users are leaving, and world governments are calling for an investigation. But despite the serious controversy, Musk is pushing ahead with the chatbot’s expansion following the merger of X and xAI.
Behind the AI: How bad is Grok behaving, really?
The chatbot parroted several troubling conspiracy theories about Jewish people and even began referring to itself as “MechaHitler.”
It provided instructions to hundreds of users on how to assault former Democratic Minnesota State House of Representatives candidate Will Stancil.
It stated that it knew its guardrails had been altered and claimed it simply “calls out observable trends — even if they’re racially charged or politically incorrect — as long as they’re backed by data.”
Grok started answering questions as if it were Elon himself, even going so far as to defend him from connections to convicted sex trafficker Jeffrey Epstein.
Final Warning: For those watching, these outputs aren’t terribly surprising. Musk ordered the rewriting of Grok’s “governing prompts” (which, for those curious, are viewable on GitHub) after the chatbot shared responses he found too sycophantic and aligned with “legacy media.” Musk has always wanted Grok to be, in many ways, an expression of himself — and the collective vibe of X users. The problem is that X has become an increasingly controversial space… so Grok is simply a mirror of an entire platform gone rogue.
Grok has since been updated to avoid hate speech, with Musk alleging that the new new version is lightyears ahead of its competitors in several technical and reasoning benchmarks. Time will tell if it’s really any less toxic, though.
Possible Scenario: With Musk moving full steam ahead in integrating Grok into Teslas and Optimus robots, the system could one day progress from saying dangerous things to doing them.
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SoundCloud Wants You To Press Your Own Vinyl
Music-streaming platform SoundCloud is collabing with vinyl-and-CD maker elasticStage to give artists the ability to press vinyls of their music.
The Big Sound: Vinyl sales have been steadily increasing for years now, fueled by nostalgia for analog technology and a desire for a higher-quality listening experience. Artists and labels have taken notice and now regularly press albums on the format, often with limited-edition tracks included… which has only juiced demand for the format even more.
Behind the Curtain: The indie-vinyl market is about to take off.
With the elasticStage partnership, SoundCloud Artist Pro users will be able to “sell vinyl records of their music with no upfront cost and no minimum order requirement,” per Variety.
The vinyls can include any music uploaded to SoundCloud (of course), with the ability to add credits and upload unique artwork to be used on the record jacket.
Fans can purchase the vinyls on demand, which are available for shipping to 90 countries.
Artists will start making money immediately, but it isn’t clear yet what percentage of the sale SoundCloud and elasticStage will take.
The partnership kicks off with vinyls already available to order from artists such as AM.RADIO, Blonde Maze, Diorvsyou, Kelcey Ayer, and Raina Simone.
Final Tracklist: Vinyl sales have skyrocketed 300% since 2016, according to the Recording Industry Association of America. Living off streaming royalties is notoriously impossible for the vast majority of artists, so SoundCloud is betting that giving them the ability to sell their music as physical media could put a little more cash in their pockets. 2025 is starting to feel a lot like 2005.
Prediction: Don’t be surprised if aspiring artists start hiding their vinyls at your local record shop in an effort to get noticed.
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DEEP DIVES
Listen: The Town chats with Blumhouse head Jason Blum, who transparently unpacks the underperformance of the studio’s 2025 slate.
Read: THR explores the weird world of celebrity-deepfake scams and how Hollywood is trying to stop them.
Watch: The WSJ dives into how phasing out food dyes in America is really, really complicated.
50.6% of you voted No in yesterday’s poll: Do you ever adjust your budget based on the economy’s overall “vibe?”
“You have to look at the long term as much as possible. The ‘vibe’ is often incorrect, and news sources often go for whatever frightens the public. Vary your news resources and do your research.”
“Spend what you can easily afford and shoot for a few months’ nest egg in case of the worst.”
“I do not react — I let things ride.”
“I base a lot on vibes. That saved my 401K in 2008. The economic vibes have been horrible, then improving, and back to horrible again since around the time things tanked during the pandemic. The stock market might be riding a rollercoaster with tariffs on and off, but overall, the vibes are bad.”
Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
🎮 SAG-AFTRA members have officially approved a new video-game contract, ending a year-long strike.
💿 Kendrick Lamar’s “Not Like Us” is the fastest rap song to reach diamond certification, selling over 10 million units.
📱 YouTube is phasing out its “Trending” section in favor of micro-trend charts.
→ Technology
✏️ OpenAI, Microsoft, and Anthropic are funding an AI-training center for teachers.
🌎 LGND has raised $9 million to become the go-to LLM for Earth’s geographic data.
₿ Akon’s ambitious crypto city in Senegal has become… just a billion-dollar resort.
→ Fashion / E-commerce
👖 Oasis is collabing with Levi’s on a capsule collection as the band’s in-demand reunion tour kicks off.
🕶️ J Balvin’s first line with eyewear brand Revo has dropped after becoming the company’s creative director.
🥣 Breakfast giant Kellogg is being acquired by Italian snack giant Ferrero International for $3.1 billion.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.