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Interactive Slay Day Lets Audiences Choose The Outcome
Swipe left to live, swipe right to die // Illustration by Kate Walker
A new interactive slasher movie titled Slay Day will give audiences control over what the characters do during theatrical screenings.
The Big Picture: Hollywood has been chasing choose-your-own-adventure storytelling for years, but the cost, logistics, and sheer filmmaking complexity have kept it from scaling. The industry may essentially be waiting for a breakout hit to justify committing to the format.
Behind The Choices: Slay Day “follows six teens preparing for their biggest night of the year: the Sadie Hawkins dance. But when the town exhumes the body of the real Sadie Hawkins to unravel the truth behind her killing spree fifty years earlier, a malevolent force returns to the town.”
The film, directed by John David Buxton and written by Andrew Matisziw, will be released by Kino Industries’ interactive CtrlMovie banner next fall.
Audiences will be able to use their smartphones to vote in real time on what characters should do during “critical decision” moments — leading to one of more than 20 unique endings.
After its theatrical run, Slay Day will be released on both traditional streaming services and gaming platforms like PlayStation, Xbox, and Steam.
Final Girl: Buxton told Variety that “horror has always been about participation — yelling at the screen, covering your eyes, daring the killer to come closer. Slay Day turns that instinct into action.” While audiences do love yelling at the screen for characters to “get out!” (which Jordan Peele, of course, tapped into with perfection), they don’t really love the in-theater, second-screen experience. Audiences didn’t love Blumhouse’s M3GAN chatbot screenings.
But theaters recognize that certain audience segments want more interactivity when it makes sense, which has led to sing-along screenings of Wicked and rowdy showings of Minecraft. Maybe Slay Day will find the same appeal if the tech works well.
Coming Soon: If the movie is actually good, though, it could naturally lead audiences to check out the film multiple times — potentially making it the highest-grossing film from the smallest audience pool.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.