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Kickback Refurbishes Old Tech For A New Generation
Courtesy of Kickback
A startup called Kickback has gone viral for designing and refurbishing “analog” devices.
Why It Hits: Kickback’s early success highlights young people’s growing desire to disconnect and embrace tech that feels more tactile — devices that seem to rely more on mechanical design than cutting-edge software. While many of these products aren’t truly analog, they evoke a “simpler” era that disappeared during their childhoods.
Behind The Devices: Founded by London Jackson (real name London Glorfield), Kickback is making some smart investments in “dumb” devices, Insider reports.
The company sells products like cassettes, record players, portable CD players, and point-and-shoot cameras.
It does so by either reimagining vintage tech into proprietary devices or refurbishing existing ones — including a collection of Motorola Razrs that sold out within minutes.
Kickback sells directly through its website and has also stocked products at retailers like Urban Outfitters and the MoMA Design Store. When partnering with resellers to refurbish devices, the company takes a 40% cut.
Final Shipment: Last year, Kickback — whose only full-time employees are Jackson, a designer based in Copenhagen, and a recently hired COO — generated $750,000 in revenue and raised $300,000 in VC funding. Jackson also handles all of the company’s marketing himself, posting TikToks and Reels about wanting to spend less time on his phone.
If that’s not a microcosm of society right now, we don’t know what is.
Prediction: As interest in going analog continues to grow, devices made by startups like Kickback could become a new kind of status symbol. Welcome to the anti-notification generation.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.