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Lionsgate’s Deal With Runway AI Hits Roadblocks
Seeing Wick // Image courtesy of Lionsgate // Illustration by Kate Walker
Last year, Lionsgate announced a partnership with AI firm Runway to eventually create movies and shows — but so far, that ambition has proven nearly impossible.
The Big Picture: Studios like Netflix and A24 are cautiously exploring how AI can optimize production. That’s why all eyes are on Lionsgate as it attempts to build a proprietary LLM trained on its 20,000-title library and used exclusively in-house.
Behind The Scenes: Considering the lack of results and the difficulties uncovered in achieving them, Hollywood may abandon its pursuit of fully AI-generated or AI-augmented titles.
Lionsgate’s library (20,000+ titles) isn’t enough to effectively train an LLM. Experts say not even Disney’s vast archive would be sufficient. By comparison, Google’s Veo 3 was trained on all of YouTube just to generate eight-second clips.
Even with ample data, studios are realizing that no single system excels at producing everything a film needs — from dialogue to visuals to editing.
Rights issues also loom. While Lionsgate owns the copyright to its library, talent, creators, and IP holders retain legal claims that will likely prevent unrestricted AI use.
Final Prompt: Despite hurdles, Lionsgate insists it’s “utilizing AI on several fronts as planned,” according to The Wrap. The studio is testing ways to streamline preproduction and postproduction and may explore other AI partnerships. Still, Lionsgate Vice Chairman Michael Burns’ pitch to create a new version of John Wick in three hours may never get the greenlight.
Coming Soon: It’s possible Lionsgate could launch an experimental AI short-film division to showcase what its Runway partnership has achieved so far — and hope some filmmakers spark to the system.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.