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“Lore-Tripping” Takes Over Gen Z Itineraries
Next stop: Loretown // Image by Kait Cunniff with DALL-E
Gen Z is increasingly planning vacations around destinations with unique stories behind them — a trend called “lore-tripping.”
The Big Picture: Most young people are feeling the strain on their wallets, so they’re going off the beaten path or thinking outside the box to plan vacations on a budget. That’s crowning new tourism winners and changing people’s conceptions of what vacations are for.
Behind The Itinerary: Gen Z travelers don’t just want to bring back good vacation stories — they want to visit places that are a story.
A recent trends report by Airbnb found that young vacationers are “looking for travel destinations with an added story or lore,” per Fast Company.
Alex Bender, senior communications manager at Airbnb, said in an interview with AOL that Gen Z asks when looking to book a trip: “What’s kind of the weirdest, most interesting story behind a place?”
Not only does that allow people to experience cool, non-mainstream attractions, but it also makes trips more affordable.
Last Stop: Airbnb found that 90% of surveyed Gen Zers have set their sights on small towns and other “under-the-radar destinations” for fall trips. In fact, half have already booked a trip. Bender pinpointed two lore-tripping locales that have caught Gen Z’s attention — Point Pleasant, West Virginia (home of the fabled Mothman), and Leavenworth, Washington (an old logging town that has been “reinvented as a Bavarian village in Germany”).
Young people want a little mystery or whimsy in their lives. Can you blame them?
The Future: It’s possible that experiential agencies could get in the travel game to capitalize on the newfound interest in story-driven vacationing.
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Today’s email was written by David Vendrell.
Edited, polled, and copy-edited by Kait Cunniff.
Published by Darline Salazar.