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Lyas Organizes Fashion Livestreams
Livestream dreams // Image by Kait Cunniff with DALL-E and Unsplash
Fashion influencer Lyas has turned a viral meet-up to livestream a runway show into a global tour.
Why It Hits: Luxury fashion shows are notoriously exclusive, but their fandom is massive. By transforming livestreams — which have been around for decades — into in-person gatherings, Lyas is opening high fashion to a new generation of fans eager for shared experiences.
Behind The Gatherings: When Lyas wasn’t invited to the SS26 J.W. Anderson Dior show, he organized a watch party at a Paris bar. Hundreds showed up.
That sparked an idea.
Lyas launched “LA WATCHPARTY” — a livestream tour with stops in London, Milan, New York, and Paris.
Sponsors have lined up, including the British Fashion Council and Instagram.
The Paris finale will run September 29th to October 6th during Fashion Week, with up to three screenings daily and a total audience of 1,000 guests.
Last Looks: Lyas describes the events as a “hybrid between festival and Fashion Week,” recreating the vibe of watching soccer or UFC at a bar — but with couture. Guests gather to enjoy, discuss, and share the moment with strangers who love the same thing. With the rise of run clubs, book clubs, and, well, every kind of club, it was only a matter of time until fashion joined the movement.
Next Season: Sports bars are a dime a dozen, so expect there to be fashion bars in the near future.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.