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Happy Thursday, Future Party. Here’s a trend we at TFP can get behind — coffee by the bucket. Coffee shops in Colorado, Connecticut, Ohio, and Massachusetts are now serving lattes in bucket-sized cups or, yes, literal small buckets… and they’re selling out and going viral. Two things are true: America really does love its big beverages, and we could all use a lot more sleep.

DAILY TOP TRENDS

Meta Will Let You Control Computers With A Flick Of The Wrist

Courtesy of Meta

Meta unveiled a wristband it’s been developing for years that allows wearers to control computers, tablets, and smartphones without touching them.

Why It Hits: Big Tech would love to make the act of scrolling and typing a thing of the past. While most of the attention is paid to riskier ventures involving brain-interface chips, Meta’s use of electrical signals in our muscles could give it an edge with the average consumer (i.e., those who don’t want open-skull surgery).

Between the Hands: Soon, we may all be able to use our computers like Tom Cruise in Minority Report.

  • It works by reading “the electrical signals that pulse through your muscles when you move your fingers” — a technique called electromyography, or EMG.

  • These signals are developed by neurons in a person’s spinal cord and connect directly to the muscle fibers in their forearm — a signal so strong it can be read outside the body.

  • And because these signals are created by commands from a person’s brain, the device can pick them up even before any actual movement occurs. That means it can almost function without movement — just the intention of it.

  • Reading that intention could potentially allow wearers to complete tasks faster than they could physically, since the device would be operating almost at the speed of thought.

The Future: While experts note that EMG has been around for decades, it’s Meta’s innovations in AI that now make it possible to create a device like this. Dr. Thomas Reardon, the Meta VP behind the wristband and the inventor of Internet Explorer, collected signals from 10,000 volunteers and ran them through a neural network to identify patterns — essentially creating a baseline for how the device responds to each wearer. Over time, individual devices will become more attuned to the people who use them.

Prediction: With Dr. Reardon already teasing that Meta will likely fold the wristband tech into existing devices, Meta’s first true computer device could be a mix of its smart glasses and the wristband.

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Is Rock And Roll Back?

Courtesy of Creed, Sleep Token, and Wet Leg via IG

After more than a decade of ceding influence and chart space to pop and hip hop, rock and roll is finally making a comeback in culture.

Why It Rocks: Guitar-based rock and roll, in its many sub-genres, was the defining genre between 1960 and 2010 before slipping from the top echelons of popularity. But after fifteen years of perfectly manufactured pop stars and computer-generated beats, listeners may be starting to gravitate toward music that sounds a bit more raw.

Behind the Music: Luminate’s mid-year music report found that rock is growing faster than country and Latin.

  • In May, Sweden’s Ghost and the UK’s Sleep Token both landed on the Billboard 200 album chart within two weeks of each other — the first time that’s happened in years, according to THR.

  • Sleep Token’s new album, Even in Arcadia, also broke the record for the most-streamed hard rock album in a single week.

  • Wet Leg, also out of the UK, scored a second consecutive number-one album last week with the release of Moisturizer.

  • And legacy acts (using that term broadly) are surging in popularity — Creed has exploded on TikTok and Led Zeppelin’s streams have jumped 23% since the release of the documentary Becoming Led Zeppelin.

Final Mix: The newfound popularity of rock shouldn’t come as too much of a surprise considering that classic acts like the Eagles, U2, and Def Leppard are selling out arenas and residencies. And there’s no bigger tour this year than the Oasis reunion. Perhaps the nostalgia cycles of Gen Z have finally brought them around to appreciating the music their parents listened to at the same age… and now they want their own version of those types of bands. What goes around always comes around.

Encore: If we’re lucky, the guitar solo is about to make an epic return.

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DEEP DIVES

  • Read: THR chats with film producer and former Disney exec Peter Rice as he takes on the mantle of Head of Ceremonies for the LA Olympics.

  • Listen: Talk Easy with Sam Fragoso sits down with actor Joaquin Phoenix to discuss his new movie, Eddington.

  • Explore: Tesla has finally cut the ribbon on the long-in-the-works retro diner in LA.

Do you listen to rock music?

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66.3% of you voted No in yesterday’s poll: Do you watch South Park?

“Too crazy for me.”

“I’ve seen some clever social and political commentary from South Park, but the base, bawdy humor and intentionally crude animation style don’t hold any entertainment value for me.”

“[Yes], ever since I had to download ‘Jesus vs. Santa’ overnight, via dial-up, onto my Packard Bell POS computer.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Technology

🤖 The Trump administration revealed its “AI action plan” that calls for deregulation in the industry and speeding up the construction of data centers.

💉 Speaking of government-related AI, the FDA’s own AI tool, which is used to optimize the approval of pharmaceuticals and medical devices, apparently fabricates studies.

🛰️ T-Mobile officially rolled out its satellite service with Starlink, “T-Satellite.”

→ Fashion / E-commerce

👕 The ACLU has named designer Willy Chavarria its first Artist Ambassador.

👟 Charli XCX collabed with Converse on a signature Chuck Taylor sneaker.

🎥 Sofia Coppola has created a documentary about Marc Jacobs, perfectly titled Marc by Sofia, which will premiere at the Venice Film Festival.

→ Creator Economy

🤳 Creator-management firm One Day Entertainment announced that they’ll now solely focus on catering to clients’ brand deals.

💸 Mastodon is pulling a Wikipedia and asking for donations instead of undergoing a typical fundraise.

📱 Instagram is rolling out a suite of new safety features designed to protect kids from predators.

Let us know how we are doing...

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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