Mickey Mouse Mayo

PRESENTED BY KALSHI

Happy Wednesday, Future Party. On Monday, British runner Josh Kerr became the fastest man alive over the mile, running it in a record time of 3 minutes and 42.66 seconds — a mark that had stood for 27 years. For context, that’s an average speed of 16.2 mph. We’re not sure what the equivalent is in typing speed, but we wish we could do it.

TikTok is doubling down on sports content as its next major engagement driver.

Why It Plays: Live sports rights have become the MVP for broadcasters, streamers, and social platforms. TikTok hasn’t played too heavily in that arena compared to competitors YouTube and X, but by striking top influencer-driven deals, it could become a real contender.

Behind The Deals: TikTok wants sports to go viral.

Final Shot: Of course, the most important element of this — at least to TikTok and the leagues — is the advertising opportunity. TikTok is using sports rights to push its Pulse Premiere ad product, which allows brands to place ad spots alongside major events and featured content. 

It’s the type of targeted advertising that could help legacy brands finally capture the attention of the audience they crave most — young people.

Coming Soon: We wouldn’t be surprised if TikTok starts minting “sports ambassadors” — creators who ink extended, wide-ranging deals with leagues on the platform.

Everyone likes to say, “I knew it,” after the final whistle blows.

But Kalshi rewarded those brave enough to make the call before the big game ended on Sunday. The championship game became the largest trading event in prediction market history.

The World Cup may be over, but Kalshi gives you front-row access to a host of trades across sports, culture, politics, and much more.

Don’t get caught missing the right call next time around.

Trade $10, claim $10 on Kalshi today.

Zoom inked a partnership with Smart Girl Dumb Questions podcaster and independent journalist Nayeema Raza to help reshape the company’s marketing strategy.

Why It Hits: More and more companies are relying on link-ups with creators, podcasters, and other influencers to boost their street cred and build stronger relationships with younger generations. The hope is that these influential personalities will, by association, make the brand seem cooler and more in touch. Time will tell if the strategy pays off.

Behind The Screen: Raza has made a career out of asking leaders across business, science, and culture tough questions. Now, she’ll do the same over Zoom.

Meeting Notes: News and opinion media has become a key sector where companies are partnering with creators. OpenAI acquired Silicon Valley favorite TPN earlier this year, while VC firm Andreessen Horowitz launched its own outlet, Monitoring the Situation. That’s because c-suites are realizing that influencers are doing what traditional comms teams struggle to do online every day — telling a company’s story in a way that’s authentic and engaging.

But doing that without seeming like you’re buying an opinion is a whole new kind of quandary that requires companies to give storytellers much more leeway than they traditionally would a typical ad agency. Zoom said that Raza will have the freedom to tell the stories she wants. 

It’s a leap of faith. 

The Future: Soon, every company may have a “creator-in-residence.”

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Get quotes on Insurify.

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28.8% of you voted Never in yesterday’s poll: How often do you buy secondhand clothing?

“Clothing is so cheap I always buy new.”

“I used to buy used clothing all the time, but that was when I could find really cool vintage pieces cheaply. Now the secondhand market has become overpriced and not quite as interesting.”

“I don’t buy secondhand for one reason only: there really aren’t any decent resale stores in my area. The only other option is yard sales, which are quite fun. I know there are online secondhand stores, but they make me a bit leery — not just because of the chance of being scammed, but because not every clothing brand is sized the same. I may wear a large in one brand but a small in another. Shoot, I hardly buy new clothes online for that same reason!”

“I always choose pre-loved clothing over poorly manufactured, mass-produced tat. For someone with a keen eye for labels and excellent craftsmanship, give me a bargain basket to rummage around in any day.”

“It’s the ultimate form of recycling. Not to mention, many older garments are simply made better.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🍿 Sony is reportedly purchasing LA favorite theater Arclight Hollywood and the Cinerama Dome, which have been shuttered since COVID.

🌭 Disney and Kraft Heinz have concocted a major brand deal that will bring the food giant’s products and sauces to the Mouse House’s theme parks, experiences, films, and shows.

💰 A federal judge has approved Anthropic’s $1.5 billion settlement of a copyright infringement claim brought by authors and book publishers.

📱 Apple is kicking off its first-ever device leasing program in partnership with Klarna.

🚨 Google, OpenAI, and Anthropic are sounding the alarm that new Chinese AI systems pose a risk to national security… and potentially making the case for looser regulations.

🎧 Music streamer Deezer reported that a whopping 50% of the music now being uploaded to the platform is AI-generated.

🍽️ Louis Vuitton’s new partnership with F1 now includes a mini Michelin-starred restaurant in the back of a flatbed truck that drives around the Grand Prix circuit.

🎥 Prada has recruited Oscar winner Barry Jenkins to direct its newest campaign.

🥡 Your next DoorDash order may be drifted to you… if you’re in London, at least.