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Minecraft World Is Opening In England
Courtesy of Mojang Studios
Mojang Studios and Merlin Entertainments are teaming up to build a Minecraft theme park in the UK.
Why It Hits: Minecraft is the best-selling game of all time and has already spawned a blockbuster movie, so it was only a matter of time before a theme park followed — though most expected it to land somewhere like Universal Studios through a licensing deal. By striking out on its own, Mojang Studios is out to prove that Minecraft is the next Mickey Mouse.
Between The Rides: Mojang Studios is hoping Merlin Entertainments can bring the same magic it brought to Legoland into the world of Minecraft.
Minecraft World is a $70 million project currently under construction at Chessington World of Adventures (the UK’s largest wildlife theme park), about a 35-minute train ride from London.
It will feature a roller coaster, interactive adventures, “block-built playscapes,” and themed retail stores and restaurants.
A “selection of iconic Minecraft creators” is also consulting on the project to ensure it stays authentic to the player experience.
Last Attraction: The player experience is the key selling point of the new theme park. Mojang execs emphasized that it won’t be based on the movie or any specific IP, but instead will center on the experience of opening Minecraft and being able to build anything — “agency” being the key word.
Coming Soon: Expect Mojang to devise a way to connect the digital Minecraft experience with the IRL theme park — making the trip a must for diehard fans.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.