MoviePass Strikes Deal With The Independent Cinema Alliance

PRESENTED BY NUROPOD

MoviePass, the embattled movie-subscription platform, has inked a deal with the Independent Cinema Alliance (ICA) to create a subscription product that connects member theaters.

The Big Picture: While theatrical movies are mounting a comeback this year, much of that success has been concentrated among the major chains. Indie theaters across the US are still struggling, so a tech solution that improves discoverability could help drive some much-needed revenue.

Behind The Scenes: MoviePass founder Stacy Spikes — now back as CEO after a movie-worthy battle with the company’s former owners — is becoming the king of the pivot.

Final Update: ICA includes 180 companies operating nearly 5,000 screens across the US and Canada, generating a combined $1 billion in annual box-office revenue — about 15% of the market. Collectively, that makes it the third-largest domestic movie-distribution network, behind only AMC and Regal. That’s a lot of untapped potential.

For most of these theaters, building a standalone subscription platform simply doesn’t make economic sense, so bringing them under one roof allows them to share both the benefits — and the costs.

Coming Soon: As the analog movement continues to take hold among Gen Z, it could also extend to nostalgia-soaked single-screen cinemas and art-house theaters. MoviePass may be partnering with ICA at exactly the right moment.

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