MrBeast (real name Jimmy Donaldson) is preparing to kick off a rare fundraise that would value his empire at $5 billion.
The Viral Picture: MrBeast is the long-running champ of the creator economy, printing more money than most companies. As he expands both his physical and digital footprints, getting a chance to invest may be as competitive as one of his YouTube challenges.
Behind the Fundraise: MrBeast is coming to Wall Street.
The fundraising would be to invest in his holding company, which houses everything from his social-media earnings, his chocolate company, Feastables, and his Lunchables competitor, Lunchly.
The holding company is profitable, generating more than $400 million in revenue last year.
But not all is profitable in Beastland — while Beast Games on Prime Video was a ratings hit, Donaldson admitted that he lost “tens of millions of dollars” on the first season. Still, Amazon is committed to spending another $250 million on two more seasons.
Final Valuation: Several financial firms and high-net-worth individuals are already interested in the raise, but those identities are under lock and key at this stage. And it’s uncertain if they’ll agree to the $5 billion valuation price point. But with MrBeast moving more of his business in-house and buying more land and property in his base of Greenville, North Carolina, the Beast empire is only set to expand from here.
The post MrBeast Is Raising Money at a $5 Billion Valuation appeared first on TheFutureParty.