MrBeast’s next stunt: unicorn status
The Future. MrBeast (Jimmy Donaldson) is looking for outside equity for the first time to expand further into restaurants, merch, and consumer goods — all industries where he has created thriving businesses. Already backed by his management team at Night Media, which just inked a strategic partnership with The Chernin Group, Donaldson might make investing in individual influencers a mainstream asset class.
Be the IP you want to see in the worldMrBeast is open for business. According to Axios, Donaldson is on the hunt for $150 million in funding for his overall business, which would give the entity a $1.5 billion valuation.
What makes Donaldson worth that much?
He has the fifth-most subscribed YouTube channel in the world, with 107 million subscribers and plenty of ad revenue.
His ghost kitchen concept, MrBeast Burger, operates in 1,000 locations in the US, the UK, and Canada and “has shared over $100 million in revenue with restaurants across America.”
He just opened the first brick-and-mortar MrBeast Burger in New Jersey, breaking the record for most burgers sold at a single location in a day.
His snack brand, Feastables, made $10 million in revenue in just the first few months after launching in January.
Forbes estimates that Donaldson makes more than $54 million a year… so, yeah, expect that funding to come in very soon.
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