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MSCHF’s Investors Voted To Butcher This Cow
Art collective MSCHF is set to slaughter a cow named Angus tomorrow after the cow’s investors refused to save him.
Why It Hurts: MSCHF has been the king of satire in the art world for years now, poking fun at cultural artifacts, consumerism, and supply chains. Putting Angus’ life in the hands of shareholders encompasses all three themes… and could highlight some fascinating realities about the relationship between capital and compassion.
Behind The Beef: In 2024, MSCHF auctioned off shares in Angus when he was just a calf, with the intention of turning him into 1,200 hamburger patties and four leather handbags that look like a slab of meat unless the investors relinquished their shares to save him.
WSJ has an update on the “Our Cow Angus” venture:
Only a third of Angus’ 404 owners have turned in their shares into MSCHF’s online “Remorse Portal,” which has surprised the MSCHF team.
Most traders haven’t even flipped theirs, even though the beef shares, which were originally sold for $35, are reselling for hundreds of dollars on StockX. It doesn’t seem people want to part with the collectible tag.
Some shareholders have said they’d be willing to relinquish their shares… but only if others join in. The herd mentality hasn’t kicked in yet.
Last Chop: Unsurprisingly, Our Cow Angus has stirred up a lot of controversy, even though Angus was originally earmarked to be processed for beef. MSCHF originally thought of the idea because it costs just as much to care for Angus for the rest of his life (which could’ve been another 20 years) as it does to turn him into burgers and leather. So, the collective was giving its fans a chance to save the cow from its fate.
MSCHF says that watching him grow over the past couple of years has made them attached to Angus… and now none of them have been able to order burgers for lunch.
Prediction: Expect those Angus bags to hit the resale market in one of the weirdest online auctions in recent memory. As for the burgers… that might be a bit harder to flip.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.