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Neon’s Leviticus Asks Fans For Edits
Images courtesy of Neon // Collage by Kate Walker
Adrian Chiarella, the filmmaker behind the upcoming Leviticus, is giving audiences the tools to create fan edits before the film’s release.
The Big Picture: Fan edits — short montages of clips from a movie or show set to thematically relevant music — have become one of the most effective forms of film and TV marketing, helping drive awareness for recent hits like Backrooms, Obsession, and Heated Rivalry. By empowering fans to create them, Chiarella may be building a blueprint for a new generation of grassroots indie marketing.
Behind The Scenes: Leviticus — which follows two teenage boys discovering their queer identities and falling for each other, only for a disturbing demonic possession to tear them apart — won over Neon at this year’s Sundance Film Festival.
Before the wider public sees it on June 19, the film wants to win over the internet.
Chiarella is giving fans a “scene pack” — “a collection of clips curated to be the perfect fodder for fan edits,” per Fast Company.
Available through a link on the film’s social media accounts, the pack is a Dropbox folder containing 14 spoiler-free clips. Some include audio; others do not.
It also includes “subfolders with additional material, like landscape footage and a version of the trailer without text or music.”
Final Cut: The edits are already rolling in, with social media users praising the ability to create them with legit footage rather than pirated material. That’s a big win for Neon’s marketing team, which has a track record of turning innovative campaigns into sizable box-office returns.
Coming Soon: Considering that a fan edit of Heated Rivalry landed one editor a job offer from HBO to cut trailers and promos, it’s possible that scene packs like Leviticus’ could become a recruiting tool for discovering new talent.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.