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Netflix and Spotify Cue Up Podcasting Partnership
The Bill Simmons Podcast // Courtesy of The Ringer
Spotify has inked a deal with Netflix to distribute video podcasts of some of its top shows on the streaming giant’s platform.
The Big Picture: Netflix is no longer just competing with the likes of Disney+ and HBO Max for eyeballs — it’s going head-to-head with YouTube. While Google has downplayed that notion, Netflix’s moves to acquire programming from top digital creators and now distribute video podcasts show that the battle is truly on.
Behind The Episodes: Netflix is now a film, TV, gaming, and podcast streamer — just like YouTube.
Beginning in early 2026 in the US — with other markets to follow — 16 shows produced by Spotify Studios and The Ringer will debut on Netflix, with more expected down the line.
Titles include The Bill Simmons Podcast, The Ringer Fantasy Football Show, The Rewatchables, and Conspiracy Theories.
Spotify will remove these shows from YouTube despite racking up hundreds of thousands of views there.
While financial terms weren’t disclosed, the deal likely includes a sizable payout from Netflix to offset Spotify’s lost ad and viewership revenue.
Final Buffer: Netflix co-CEO Ted Sarandos hinted at the move back in April when he said, “as the popularity of video podcasts grows, I suspect you’ll see some of them find their way to Netflix.” It’s a smart bet — Spotify reports that video podcasts are growing 50% annually, and Cumulus Media found that 72% of listeners now prefer shows with video.
It’s also a strategic pivot. Joe Rogan famously returned to YouTube for broader reach after his Spotify exclusivity ended, and now Spotify is chasing that same kind of mass visibility through Netflix — with The Ringer’s Bill Simmons leading the charge.
Next Up: With Netflix routinely licensing new movies and shows from other streamers, expect it to now also license their companion podcasts if they have a video component.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.