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It’s Tuesday, FutureParty people. Did you know that scientists out of South Africa have revived an extinct, horse-like mammal called a quagga? It’s wild how far genetic engineering has come, proving that Colossal’s plan to bring back the woolly mammoth may not be so insane after all. But some researchers are a little more skeptical, saying that the new quagga is really just a less stripey zebra. So, maybe we should expect a less woolly mammoth… whatever that may be.
DAILY TOP TRENDS
YouTube – Mission: Impossible
X
(Twitter)– BlueskyGoogle – Benny Blanco
Reddit – Dwayne Johnson
TikTok – “The Final Countdown”
Spotify – “This World’s A Giant”
Netflix Becomes Appointment TV
Netflix is ramping up its push into live TV with a growing slate of programs that could catapult the streamer into dominating the exact model it disrupted.
The Big Picture: Netflix has officially won the streaming wars. By making live TV a new cornerstone for the company, Netflix could ensure that advertising revenue is juiced from all its customers… not just subscribers to its growing ad tier.
Behind The Scenes: Netflix is on the final stretch up the experimental phase of its live TV ambitions.
It’s tested the waters successfully with a Chris Rock comedy special and a roast of Tom Brady… and not so successfully with a Love Is Blind reunion.
The Love Is Blind reunion failure led Netflix to put its technology through the wringer to ensure that it wouldn’t happen again — during a live cooking show with David Chang, it shut off its west-coast servers to see if its east-coast servers alone could handle the traffic.
The streamer is also building up a sports strategy through escalating “low-profile” events, per Bloomberg — it’s shown a live tennis match, golf competition, and hot dog-eating contest, and it has a boxing match between Jake Paul and Mike Tyson next.
But the biggest challenge will be two NFL games on Christmas Day (which may have a live concert at halftime). That’ll be followed by three hours of weekly WWE wrestling starting next year.
Closing Credits: Network and cable TV were moneymakers for so long due to ad revenue — ads were guaranteed to be seen because those were the only outlets available, and live events and competitions were considered marquee moments. That’s no longer the case as viewers have increasingly cut the cord.
Ad tiers are bringing some of that revenue back, but most users are subscribed to premium plans to avoid seeing ads. Since Netflix plans to put ads on live programs — regardless of users’ subscription plans — the rich returns of linear TV could be streaming’s for the taking.
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Amazon Drivers Get A Vision Upgrade
Amazon is preparing a pair of smart glasses for its delivery drivers that could turn the workforce into optimized package drop-off machines.
Why It Delivers: Last-mile delivery is considered the most difficult and costly part of shipping, as drivers have to navigate through neighborhoods and apartment complexes to complete orders. By putting navigation and logistics info literally on their faces, Amazon could shave valuable time off of routes.
Between The Packages: Amazon’s internal-use smart glasses are essentially a heads-up display for delivery dominance.
Codenamed “Amelia,” the glasses are built on Amazon’s Echo Frames, which has the smart assistant Alexa baked in.
Amelia would provide turn-by-turn navigation, route information (the elevator is around the corner, watch out for that dog, etc.), and the ability to take photos of packages when dropped off… all on a small display embedded in the lenses.
And it allows drivers to carry more packages since they no longer need a free hand to carry GPS devices.
The Future: Amazon stresses that the tech is still in development, and Reuters reports that battery life, comfort, visual fatigue, and the need to collect a lot more geographical data are still issues. But with delivery drivers completing roughly 100 drops per shift, the successful implementation of the glasses across Amazon’s fleet could deliver record returns… the good kind.
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DEEP DIVES
Listen: The Future of Everything explores whether cloud gaming may end the need for having a console.
Read: Fast Company chats with British designer Clare Waight Keller — a veteran of luxury labels like Givenchy and Chloé — about her move to Japanese brand Uniqlo.
Watch: WSJ dives into how Athletic Brewing has become the unlikely king of non-alcoholic beers.
88.4% of you voted No in yesterday’s poll: Did the media influence your vote in the US presidential election?
“I was influenced by the need to protect my fundamental human rights.”
“Unfortunately, most media algorithms seem to amplify topics of interest and don’t provide a balanced approach to news or editorial content. Once you’re ‘pegged,’ I fear getting a balanced delivery of content is tough. In the end, media amplification does little to assist in real decision-making.”
“I vote on the policies the candidates put forward. Don’t need any media spin.”
“I predict that many will answer No, but the reality is more complicated.”
“I used media to gather information and then sort so I knew facts — isn’t that what media is for?”
Let’s keep the conversation going. Join our Poll Of The Day newsletter so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
💿 Shaboozey’s “A Bar Song (Tipsy)” has topped the Billboard Hot 100 list for 17 weeks — the most of any song that doesn’t feature a guest artist.
💻 Paramount’s streaming unit has posted a surprise profit… while its TV units declined.
🎓 Yale students can soon add a Beyoncé class to their course load.
→ Technology
🚶 Waymo has allegedly compiled the largest-ever study on vehicle collisions with pedestrians and cyclists.
₿ The price of Bitcoin hit a record high of $82,000 as traders expect crypto regulations to cool soon.
🛩️ NASA made a silent supersonic plane out of recycled parts.
→ Creator Economy
📱 YouTube is rolling out hyperlinks in comments to Google Search results to shore up search traffic.
🤖 X is testing a free version of the Grok chatbot.
🤳 Instagram may give users the ability to generate profile pictures with AI.
Let us know how we are doing...
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.