Happy Thursday, Future Party. Happy National Avocado Day to all you millennial readers. Sure, it’s annoying to be labeled the avocado-toast generation — but let’s be real for a second… avocado toast is delicious. It didn’t stop us from buying houses (that myth is laughable), but thanks to cartel involvement in major exporter Mexico, a recent spike in avocado prices means that beloved breakfast is probably putting more of a dent in your wallet. Tasty irony.

DAILY TOP TRENDS

Amazon Invests In The “Netflix of AI”

Courtesy of Showrunner

Amazon has invested an undisclosed amount in Fable Studio’s AI-powered streaming service, Showrunner, which allows people to generate their own shows or remix licensed content to make their own episodes.

The Big Picture: There’s a heated debate over how AI-generated movies and shows will (or should be allowed to) revolutionize the entertainment industry, with issues like copyright protection, content personalization, and general quality leading the conversation. Showrunner is hoping to sidestep all of that by positioning AI-content not as a replacement for traditional film and TV, but as an entirely separate medium — one that’s more akin to video games.

Behind the Scenes: After an extensive alpha test with 10,000 users, Showrunner is launching for all audiences starting today.

Here’s how it works:

  • Subscribers pay $10 to $40 per month for credits that allow them to generate their own animated shows (live action is hard) via text prompts. Showrunner uses Fable’s proprietary AI model, “SHOW-2.”

  • They can also remix existing IP that Fable has licensed, like making a new episode or adding a scene to an actual episode (with plenty of safety guardrails). On top of license fees, IP holders will also get a cut of whatever users pay to play with their content.

  • When making a show, users can also insert customizable avatars of themselves into the content — which has already proven a hit with test users.

  • Creators of “original content” could also get around 40% of the revenue from users who spend tokens to build on top of their shows, potentially making shows go viral.

  • Showrunner is also making shows in-house, with two available at launch — Silicon Valley-satire Exit Valley and Ikea-set romcom Everything Is Fine.

Final Prompt: Fable CEO Edward Saatchi, who co-founded the Emmy-winning Oculus Story Studio, hopes that Showrunner can stand at the intersection of a new AI-powered creator economy and traditional Hollywood marketing. People can make money off of their creations or simply play with IP they love after watching a movie or show — the kind of marketing that studios are already chasing with Fortnite and Roblox partnerships. Speaking of which, Showrunner has already signed up one studio and is in talks with Disney.

Prediction: While AI-generated shows may never reach the cultural heights of Hollywood, the ability to remix Hollywood IP in creative ways may soon be the ultimate sign of fandom.

Together with Morning Brew

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The World Hungers For Dubai Chocolate

Courtesy of Nuts Factory

In the realm of online food trends, nothing is going quite as viral as “Dubai chocolate” — a rich chocolate shell filled with pistachio cream and a shredded dough called kataifi.

The Big Bite: Viral food and beverage trends are shaking markets, tastes, and even supply chains. But deciding which trends are fleeting and which ones are here to stay (a corporate strategy called “social listening”) is a decision that could cost businesses millions of dollars — in either sunk costs if they whiff or lost revenue if they become more than a momentary fad.

Behind the Flavor: Could Dubai chocolate be the next pumpkin spice?

  • The Dubai chocolate flavor is showing up in everything these days — candy bars, milkshakes, coffees, cheesecakes, you name it.

  • Mainstream food brands like Crumbl, Trader Joe’s, Shake Shack, and Dunkin’ have all gotten on the trend. And some startups are popping up that just sell Dubai chocolate products. 

  • But how popular is it really? Shake Shack’s limited-edition Dubai chocolate milkshake sold out across the country within hours when it debuted in April.

  • But all this demand is creating plenty of headaches — cocoa prices have more than tripled in the past couple of years, pistachio prices are now skyrocketing, and it’s becoming harder for brands to get their hands on kataifi.

Last Bite: Dubai chocolate started in Dubai (obviously) by Fix Dessert Chocolatier co-founder Sarah Hamouda, who made it to satisfy a pregnancy craving, per The WSJ. It wasn’t originally called Dubai chocolate, but the nickname somehow stuck as word got around and then came to international attention when Maria Vehera, an influencer from the UAE, posted a video of herself eating it on TikTok.

No one really knows exactly why Dubai chocolate became a viral sensation. But beyond its unique blend of flavors, Shake Shack’s director of global culinary and product development, Jim Frisch, thinks a growing cultural fascination with Dubai might have something to do with it.

Next Serving: Plenty of locales are already known for iconic desserts (if you go to Paris without getting a croissant, did you even go?). But don’t be surprised if more tourism boards start leaning into unique sweets as a key marketing tool — a trend known as “bakery tourism.”

Together with Time-Line

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DEEP DIVES

Are you a chocolate fan?

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59.1% of you voted No in yesterday’s poll: Are you a millionaire?

“Used to be. Lost most of it due to divorce, but it’s only money. I can earn more.”

“Been trying to get my investment portfolio over $500K for the last 10 years. Still not there yet.”

“Yes, in total funds saved for retirement (not counting Social Security). And yes, it’s no big deal. I don’t feel rich.”

“I invested in myself early in my career, always putting 15% of my paycheck into a 401(k). Year over year, it grew. I also invested in a Fortune 500 company that has seen great success. I still shop sales and coupons, but that’s what got me here. I’ll always be a little frugal.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

QUICK HITS

→ Entertainment / Media

🎵 Universal Music Group is planning to IPO in the US… despite already being publicly traded in Amsterdam.

🎸 The Jonas Brothers will exclusively livestream concerts of their upcoming tour on Samsung TV Plus.

🎙️ Controversial podcasters like Pat McAfee and Dave Portnoy are being wooed by traditional TV networks.

→ Technology

💰 Meta reportedly offered a compensation package worth a billion dollars to an AI researcher working at Mira Murati’s Thinking Machines Lab.

📱 Australia has changed its mind and will now include YouTube in its teen social media ban.

🚇 Elon Musk’s Boring Company is about to go digging under Nashville, connecting the downtown district with the city’s international airport.

→ Fashion / E-commerce

🥡 Chase is partnering with the Independent Restaurant Coalition on a $4 million fund for eateries impacted by natural disasters.

👕 Gucci sales sank 25% last quarter, widening the luxury industry’s recent losses.

👟 Skechers is rolling out sneakers that have a hidden pocket for AirTags, so parents can keep track of their young kids at all times.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.

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