Netflix’s Cold One

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Happy Tuesday, Future Party. In what might be the strangest way imaginable to teach history, the University of Tennessee is launching a new class titled “Grand Theft America: U.S. History Since 1980 through the GTA Video Games.” Led by Professor Tore Olsson, the course explores American history since 1960 by using the uber-popular game franchise as a “framing device” to delve into topics like consumerism, political corruption, the American Dream, and urban decay over the past 40 years. It’s a big swing, but we’re betting the class will be full.

Netflix and beverage conglomerate AB InBev have inked a first-of-its-kind, global marketing partnership.

The Big Picture: The worlds of entertainment and consumer-products corporations have become increasingly intertwined in recent years, thanks to deeper product placement, a new upfronts, and brand-backed production companies. The deal between Netflix and AB InBev could further blur the line between storytelling and marketing.

Behind The Scenes: Netflix and chill is getting a whole new meaning.

Final Order: THR notes that what makes this deal so monumental is its global nature. Netflix and AB InBev operate everywhere, so the partnership will be felt in nearly every market with both international campaigns and more local spots. That’s great news for Netflix, which has been steadily building its ad tier as a major revenue generator. For AB InBev, it provides an avenue where its beers can get some of the most premium real estate money can buy — hit movies and shows.

Up Next: Considering that brands are even looking to fund more content themselves, there’s a world where AB InBev becomes a co-financier on relevant movies and shows. Netflix is set to release a series about Guinness beer this week, after all.

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Several new companies are scaling fashion recycling by turning textile waste and old fabric into new clothes — saving brands money and saving the world from waste.

Why It Hits: Fashion’s pivot to sustainability is being driven by multiple pressures — increased scrutiny over emissions, growing consumer demand for secondhand clothing, and new laws in Europe and California. In response, several companies are rolling out innovations in AI and hydrothermal energy to keep pace.

Between The Threads: Soon, buying recycled clothes won’t just mean wearing fabric spun from old plastic bottles. Instead, companies are using a variety of methods to tackle the challenge of separating cotton and polyester so both can be reused.

The Future: While the combined output of these companies may sound pretty significant, global textile fiber production totaled about 132 million metric tons last year alone, according to Textile Exchange. Only 1% of that came from recycled textiles, so there’s plenty of room for growth. Still, Adam Gardiner, recycling lead at Textile Exchange, called the surge in new facilities “a huge step forward.”

Next Season: One day, the recycled-textile supplier a brand partners with could become a selling point, as consumers start to recognize and seek out higher-quality rewoven materials.

51.3% of you voted No in yesterday’s poll: Would you ever attend a movie event where fans are encouraged to sing and dance along in the theater?

“Not unless it’s a midnight screening of The Rocky Horror Picture Show.”

“Well, maybe if it was an old, old musical.”

“Singing is frowned upon during Broadway shows — and rightfully so, since it’s a live performance. But being encouraged to sing in a movie theater would be a lot of fun.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

📺 Jimmy Kimmel will be back on the air tonight after reaching a deal with Disney brass… but Sinclair ABC stations will still preempt the show for the time being.

🎸 Twenty One Pilots’ new album, Breach, opened to No. 1 on the Billboard 200 and was the biggest debut for a rock album in six years.

🎮 Daft Punk is coming to Fortnite with several in-game experiences… but, unfortunately, they’re not getting back together.

💰 Nvidia announced it’s investing $100 billion in OpenAI… which is essentially a loan for the AI firm to buy Nvidia products and infrastructure.

👀 After its explosive stock pop, Oracle is switching out CEO Safra Catz with execs Clay Magouyrk and Mike Sicilia.

😵‍💫 Donald Trump announced the cost of H1-B visas (visas for foreign workers) will increase from under $5,000 to $100,000.

🤖 An AI hologram of Marvel Comics mastermind Stan Lee will be at LA Comic Con to chat and take photos with fans. Wild.

🤖 Sylvester Stallone pitched a Rambo prequel in which he would reprise the title character… de-aged with AI. Very wild.

🤖 Albania has created an AI chatbot named Diella — and appointed it as a minister in the country’s cabinet. Most wild.