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Netflix’s New Star Search Will Have Live Voting
Courtesy of Netflix
Netflix announced that its reboot of the talent-competition show Star Search now has a live-voting feature directly on the platform.
The Big Picture: Netflix has been ramping up its live offerings over the past couple of years, from reality-show reunions and Christmas Day NFL games to celebrity boxing matches and a lot of WWE. Adding live voting would introduce a new layer of interactivity to shows, potentially boosting engagement and making live programs true appointment viewing.
Behind The Scenes: Netflix doesn’t want you to lose your remote.
Star Search allows audiences to rate each performance from 1 to 5, with votes tallied in real time and revealed at the end of each live broadcast.
Each Netflix profile can cast only one vote per performance, and votes can’t be edited once submitted. Users will be able to vote after each performance.
Voting is available when using the streamer on smart TVs, streaming apps, and mobile devices… but not while watching on a web browser.
Votes can only be submitted during a designated time window when the show airs live on Tuesdays and Wednesdays at 9 p.m. ET / 6 p.m. PT.
Final Tally: Netflix has been testing live voting since August of last year with its cooking show Dinner Time with David Chang. Clearly, the feature is now ready for primetime (whatever that means at Netflix). And since it works globally, audience scores could look markedly different from competition shows of the past, providing fresh insight into global tastes for talent.
Could Star Search be the American Idol or The Voice of the streaming era? We’ll see how Netflix users vote with their attention.
Next Season: It’s only a matter of time before an ambitious filmmaker tests a live choose-your-own-adventure movie — like Netflix’s early Bandersnatch experiment.
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Today’s email was written by David Vendrell.
Edited, Polled, & Copy-edited by Kait Cunniff.
Published by Darline Salazar.