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Netflix Scores The World Cup Games In Spain
Are you still watching? // Image by Kait Cunniff with DALL-E
Netflix has struck a deal with FIFA to become the exclusive streaming outlet for the 2030 World Cup in Spain and Andorra (which is being co-hosted with Portugal and Morocco).
The Big Game: Netflix has been making a big push into live content, especially eventized sports. After the record-breaking viewership of this summer’s US-hosted World Cup, there’s no doubt that the next tournament would be the crown jewel for every broadcaster and streamer to pursue. Netflix winning the rights underscores how committed the company is to boosting engagement with its live offerings.
Between The Goal Posts: Even though the 2030 World Cup will take place six to nine hours ahead of American viewers, Netflix is betting that people will be willing to tune in earlier in the day.
Financial details weren’t disclosed, but Netflix will stream all 104 matches happening between June and July.
According to Variety, Netflix will also program pre-game, halftime, and post-game shows “offering a distinctly Spanish perspective,” daily match highlights, and “additional content building anticipation ahead of the tournament.”
Additionally, Netflix will make select games — including every Spain match, both semifinals, and the final — available for free through an undisclosed Spanish broadcaster.
Final Score: The deal isn’t totally surprising considering how closely Netflix and FIFA are already involved with each other. Netflix already holds the rights to the Women’s World Cup next year and in 2031, the two partnered on a docuseries called Captains of the World in 2023, and they rolled out a video game called FIFA World Cup: Launch Edition this past June.
Now that the World Cup is on Netflix’s slate, the harder part for other broadcasters and streamers may be winning those rights away from Netflix anytime soon.
Prediction: Even with the time difference, the World Cup could break another ratings record on Netflix. The streamer has that big of a reach in US households.
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Today’s email was written by David Vendrell.
Edited, polled, and copy-edited by Kait Cunniff.
Published by Darline Salazar.