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New Streamer Drive-In Gives Filmmakers Distribution Flexibility
Courtesy of RecDeck House
A new indie streaming platform called The Drive-In gives filmmakers and TV creators the freedom to monetize their work without signing over their rights.
Why It Hits: Most festival movies don’t land splashy deals with studios and major streamers, so having options to make money, raise awareness, and build an audience without shortchanging a movie’s or show’s chances for a bigger deal down the line is a big win for the independent film industry.
Between The Channels: The Drive-In is all about giving film and TV creators more options.
The TVOD service will exist within the indie film and TV discovery app RecDek when it launches on October 17, according to Variety. It’s already accepting submissions.
The service allows creators to stream their movie or show directly from their library inside the platform, so “nothing is handed over, re-uploaded, or locked away.”
Producers can set the rental price, handle the receipts, and access audience data all within the platform.
And when a producer sells a project to a distributor in a specific territory — like the US, Germany, Japan, etc. — they can make the project unavailable on The Drive-In in just those regions.
Final Credits: RecDek has quietly grown into a “17,000-strong community of directors, producers, talent, financiers, and distributors,” so the platform already has the foundation to kickstart The Drive-In. The goal, according to The Drive-In’s creators, is to turn “a festival-season relationship with the industry into a year-round collaboration.” It’s a similar relationship that Letterboxd is cultivating with Video Store, demonstrating how niche online communities could soon become launchpads for Hollywood success.
Coming Soon: For most indie films, a festival screening at Sundance or SXSW could soon be a movie’s first stop on the way to a real distribution deal, requiring filmmakers to build an online community to prove their film could have life at the box office.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.