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New Video Game From The Sims Creator Gamifies Memories
Gamify your memories
Will Wright, the creator of SimCity and The Sims, has been on an 11-year mission to gamify memories with his next project, Proxi: Yesterday’s You Tomorrow.
The Big Picture: In the game, players would be able to create a sim, or proxy, of themselves using their own memories. But after pouring millions of dollars into the title since 2015, Wright is no closer to a final product.
Behind the Scenes: In a recent profile with Vulture, Wright opens up about his obsession with memory and his ambition to leave behind a digital proxy of himself for his son.
Teaming up with video game designers and scientists, Wright began digging into how memory actually works and how it could be made playable.
The idea: describe a memory and watch it materialize onscreen. Depending on where you place certain memories, the game would award points based on conceptual links.
Over time, those interconnected memories form a human avatar: your proxy.
In 2024, Wright ran out of funding, but with advances in AI, he hopes Proxi can become a reality soon.
Final Level: Wright hopes the project could expand beyond just his game. The final plan is for memories and proxies to be imported into other games — or even genealogy websites — allowing you not only to play any game as your proxy, but also for future generations to interact with it. That said, Wright’s son, Parker, expresses a valid concern: “With the rise of corporations collecting data and whatnot, this sort of thing feels iffy. It gathers a bunch of data from you and then uses that to create a character with all your personal features.”
The Future: Parker may not be wrong. If we start turning our memories into playable data, it’s not hard to imagine brands wanting access, too. The next wave of personalization won’t just pull from what we click… it could pull from what we remember.
Together with Pique
Wake Up To Spring With Matcha
If you’re reading TFP, you’re probably someone with a full, busy day. So, keeping your energy up — without the typical caffeine crash — can make a real difference.
Pique was founded to find that balance. The company crafts teas, botanicals, and minerals rooted in Eastern traditions, connecting you with the natural world. Their blends are made with high-quality ingredients for people who want to feel and perform at their best.
As the spring days stretch longer, Pique recommends Sun Goddess Matcha — a clean, ceremonial-grade matcha that keeps you focused and alert without the jitters of coffee.
With tea leaves sourced from Kagoshima — a lush, remote region at the southernmost tip of Japan — the matcha is smooth, balanced, and distinctly refined.
It’s shaded 35% longer to boost L-theanine and chlorophyll, supporting calm focus and gentle detox pathways.
It’s also naturally rich in antioxidants, with high levels of catechins that support cellular health, immune function, and metabolic balance.
Sun Goddess Matcha is the next step in Pique’s mission to create simple rituals that support how you want to feel — without compromise.
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Today’s email was written by Deena ElGenaidi and Kait Cunniff.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.