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OpenAI Acquires TBPN
You’re watching OpenAI TV+ // Image by Kait Cunniff with DALL-E
OpenAI is acquiring the streaming show TBPN (Technology Business Programming Network) for an undisclosed sum.
The Big Pitch: OpenAI’s CEO of applications, Fidji Simo, said that “the standard communications playbook just doesn’t apply” to the company because what it’s doing is simply too big and too important. She believes people are having the wrong conversations about AI (read: sometimes negative), which is counterproductive to the startup’s goal of weaving AI into every aspect of daily life. So, it needed a talk show that could help set the record straight.
Behind The Scenes: OpenAI is buying CEO Sam Altman’s “favorite tech show.”
The show will sit within OpenAI’s strategy organization, with the team reporting to chief global affairs officer Chris Lehane.
THR reports that TBPN’s founders and hosts, Jordi Hays and John Coogan, “will help OpenAI on communications and marketing.”
OpenAI stresses Hays and Coogan will “continue to run their programming, choose their guests, and make their own editorial decisions” to maintain independence. Time will tell if that holds.
Last Broadcast: TBPN — which THR calls the “Gen Z CNBC” — is a go-to talk show for Silicon Valley insiders. Its three-hour daily livestream, featuring sharp commentary and interviews with top industry personalities, plays across nearly every platform and draws an average of 70,000 viewers. While that may not seem like much, it’s aimed squarely at the audience OpenAI wants to win over: potential hires, hungry investors, and rival execs.
TBPN’s Hays said of the deal, “Moving from commentary to real impact in how this technology is distributed and understood globally is incredibly important to us.” In other words, Hays is ready to evangelize the coming robot revolution.
The Future: When — or if — OpenAI achieves AGI, expect Sam Altman to take to TBPN to break the news first.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.