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OpenAI Puts Apps Inside ChatGPT
Courtesy of OpenAI
OpenAI announced that it’s rolling out the ability to use interactive, third-party apps within ChatGPT.
Why It Hits: OpenAI is taking another shot across the bow at Google with the ability to converse and activate tasks with other platforms — all within ChatGPT — essentially extending the premise of the prompt to any company that connects to the system.
Behind The Code: Figma, Coursera, Zillow, Expedia, DoorDash, Booking.com, Spotify, Canva, Instacart, Uber, and AllTrails have already created apps within ChatGPT — or will be rolling them out soon.
Users can summon them in conversation by saying something like, “Figma, turn this sketch into a workable diagram,” or “Coursera, can you teach me something about machine learning?”
In a demo of Zillow’s app, users could ask for available apartments in their area, surface an interactive UI of the app within the chat, and then ask ChatGPT for more information about each property.
For any sites that require a login, users will be able to sign in directly within ChatGPT to access those features — and they’ll also be able to complete transactions (like on Expedia or DoorDash) via the new Instant Checkout feature.
The Future: Any brand will be able to build ChatGPT-native apps using OpenAI’s Model Context Protocol (MCP) and new Apps SDK to connect their data sources to the AI system and develop their own apps. But TechCrunch expects some drama over how these apps are recommended by the chatbot — potentially pitting corporate rivals like DoorDash and Instacart, or Expedia and Booking.com, in a heated battle to gamify which prompts surface them the most.
Projection: When OpenAI eventually releases its own device, the new ChatGPT apps feature will likely form the basis of the company’s unique OS.
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Today’s email was written by David Vendrell.
Edited, Polled, and Copy-edited by Kait Cunniff.
Published by Darline Salazar.