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OpenAI Wants You To Buy Things In The Chat
ChatGPT, take the wheel
OpenAI has announced that ChatGPT users can now purchase items directly from merchants within the chat.
Why It Hits: The ecommerce wars are in full swing as agentic AI becomes an increasingly popular way to find, compare, and purchase products. That usually meant navigating to a brand’s website to complete the transaction — but keeping it within an AI chat, especially on ChatGPT, which has 700 million weekly users, could reshape online shopping.
Between The Purchases: OpenAI’s “Instant Checkout” is a shot across the bow at Walmart and Amazon.
Domestic sellers on Etsy and select Shopify merchants are already set up to complete transactions using the tool.
Merchants pay a small fee on each completed purchase to offer their products on ChatGPT.
ChatGPT then sends the customer-payment information to the merchant via Stripe, so they can bank the data and “maintain control over their customer relationships.”
Final Receipt: Additionally, OpenAI is rolling out a tool called Agentic Commerce Protocol, which “allows merchants to make their products shoppable inside ChatGPT,” according to The WSJ. The goal appears to be straightforward: instead of Googling for a product, just ask ChatGPT. And with OpenAI claiming that more than one in 10 ChatGPT users “have some intent or interest in making a purchase,” a lot of cash could soon start flowing through the chatbot.
Prediction: The ChatGPT-native coupons, sales, and deals are almost upon us, generating a new type of sales associate.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.