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Paramount+’s Tech Plans Are Leaked
Under construction // Illustration by Kate Walker
A leaked presentation to employees details how Paramount’s new regime plans to upgrade Paramount+ into a bigger player in the streaming ecosystem.
The Big Picture: During the acquisition process, Ellison made heavy investment in Paramount+ and improvements to the platform’s tech a major part of his pitch. Since winning the company, the industry has been waiting to see those plans in action — and to get a better sense of what to expect when Paramount+ eventually merges with HBO Max.
Behind The Scenes: The new Paramount+ is almost ready for its close-up, according to Insider.
Here are the features expected to arrive on the platform in the coming weeks:
Vertical micro-dramas and podcast clips
A “free front porch” that lets users watch select titles before subscribing
Multiview for sports content
Expanded interactive viewing experiences for live events
Personalized artwork for movies and TV shows
Final Update: Many of these new features are designed to build “mobile daily habits at scale,” encouraging viewers to engage with the Paramount+ app even when they’re not settling in to watch a full movie or show. That, in turn, could create more opportunities for advertising and brand sponsorships — something every streamer is chasing these days.
It may also be crucial for Paramount to get these features in place now, given that its proposed merger with HBO Max continues to face delays.
Coming Soon: Since David’s father, Larry Ellison, is one of the joint owners of the American version of TikTok, there could be some serious integrations with Paramount+ down the line to boost its micro-drama content.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.