Multi-hyphenate artist and designer Pharrell Williams announced the launch of VIRGINIA — a destination for all his creative endeavors.
The Big Picture: It’s possible Pharrell either doesn’t sleep or has several clones. He’s a working rapper, prolific producer, Men’s Creative Director at Louis Vuitton, and the head of several businesses. VIRGINIA shows the tinkering is only just getting started.
Behind The Curtain: VIRGINIA — a “destination where music, fashion, design, and community converge” — is a love letter to Pharrell’s home state that inspired his creativity.
According to Hypebeast, it will be a “base for future creative projects, which will include live events, limited-edition merch drops, new music, and early access to collaborations.”
That kicks off with a limited drop of apparel, swimwear, beach gear, accessories, and even a surfboard (the Virginia Beach boardwalk vibes are loud and clear), along with an exclusive presale of Pharrell’s new adidas sneaker, the VIRGINIA Adistar Jellyfish.
Blackyachtrock.com will serve as the web hub for all things VIRGINIA, which has a design takeover by Virginia-based artist Sam Clayman.
Also, VIRGINIA will serve as a label, with Pharrell’s Black Yacht Rock Vol.1: City of Limitless Access (which he released anonymously) as the first album under the banner.
Last Looks: Pharrell is really leaning into the intersection of community and culture these days, recently expanding his celebrity-memento auction house JOOPITER after several successful tests. With VIRGINIA, he can now bring all his disciplines under one roof, giving himself a space to play and experiment… and for fans to find him easily. It can be hard to keep track of all the things Pharrell is working on.
Next Season: While VIRGINIA will primarily be Pharrell’s playground, we wouldn’t be surprised if he uses it as a springboard to launch other artists of various types from the state.
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