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Podcasts Are The Modern Celebrity Press Tour
Courtesy of Therapuss, Smartless, Good Hang, New Heights, Joe Rogan // Illustration by Kate Walker
The new Hollywood press tour has evolved into an ecosystem of celebrity-hosted podcasts.
The Big Picture: In a world where everything a celebrity says is highly scrutinized, actors, musicians, and sports stars are gravitating toward spaces that allow for safe and fun conversation. That’s a big vibe shift from the harder-hitting, serious magazine profiles in outlets like The NYT or GQ of yore. And as the reach of podcasts multiplies year after year, they’ve become not just a way to make headlines, but one of the best ways to actually reach audiences.
Behind The Mics: Here are some of the biggest shows on the podcast press tour.
The Joe Rogan Experience is still the industry’s biggest show, averaging 15 million views per episode. It’s a go-to stop for male actors, stand-up comedians, and even business leaders.
Good Hang with Amy Poehler has become a top stop thanks to Poehler’s ability to put guests in a good light; she’s widely respected and already rivals Rogan in listenership.
New Heights, hosted by Jason and Travis Kelce, is like Joe Rogan without the controversial topics, booking A-listers like Brad Pitt and Kevin Hart.
Therapuss by Jake Shane represents the creator economy of the podcast world, bringing in younger celebrities like Hailey Bieber and Kaia Gerber.
SmartLess, starring Jason Bateman, Will Arnett, and Sean Hayes, is a comedy gold mine that lays on the compliments thick and boasts a huge following.
Last Question: These podcasts give guests ample breathing room to talk through topics at length and explain their perspectives, all led by hosts who are largely non-controversial (save for Rogan) and aren’t trying to “get” them with curveball questions. Instead, they create a comfortable atmosphere and will even edit things out if asked — crucial for avoiding the dreaded specter of saying the wrong thing and inadvertently getting canceled.
And since these appearances typically take just a couple of hours, as opposed to the days required for a magazine profile, the commitment is much easier to fit into tight schedules… as long as the podcasts can fit you into theirs. No wonder they’re now booked so far in advance.
Next Interview: Maybe the real power move is the old-school magazine profile — no edits, no image management. In 2026, that might be the purest form of authenticity left.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.