Rebootquel

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TGIF, Future Party. Hope you enjoy the long weekend as much as New Yorkers celebrated the Knicks winning. From the looks of it, that was a parade for the history books. If you're in New York reading this, grab a handful of confetti off the street and toss some in the air for that extra day off.

Hollywood is looking for new ways to market franchise installments without using the words “sequel,” “reboot, or “remake.”

The Big Picture: A lot of young moviegoers don’t have franchise fatigue — they’re just tired of films feeling like IP retreads, even when they gladly show up for movies like The Devil Wears Prada 2 and Scream 7. Figuring out how to market new franchise installments in a way that promises something fresh, rather than the same story reheated for a new generation, could be crucial to a project’s success.

Behind The Scenes: Studios and streamers are doing everything they can to avoid simply shouting “Another one!” like DJ Khaled.

Final Credits: Storied movie marketing exec Marc Weinstock, who worked on both Backrooms and Scary Movie, told Variety that “audiences have been trained to think ‘sequel’ means homework. People want something new, so when you put a ‘2,’ ‘3,’ or ‘4’ in the title, it gets a groan.” That tracks with a 2024 NRG study that found “75% of Gen Z audiences prefer watching original content over remakes or franchise fare.”

With Gen Z now the most active moviegoing generation, the biggest hits of the future may be the ones that feel the freshest.

Coming Soon: It’s possible Hollywood execs will make deeper changes to their sequels than just the titles — we could be in for a slate of new franchise installments that radically reinvent their originals’ formulas, a bit like last year’s excellent Predator: Badlands.

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A tech startup in Shenzhen, China, has become a hub for workers teleoperating humanoid robots across the region.

Why It Hits: There are plenty of startups trying to put autonomous robots into homes à la The Jetsons — but the technology really isn’t there yet. What these robotics, AI, and VR systems are currently good enough for is enabling people to control humanoids at scale. As they roll out more widely, the debate between convenience and privacy will likely reach a fever pitch.

Behind The Bots: Wired visited the offices of IO-AI Tech, where employees were physically present but doing their work somewhere else.

Final Task: While IO-AI is focused on hiring humans for now, there’s an expiration date. That’s because these robotic workers are also collecting training data every time they step into a robot. The goal is for these systems to gather enough real-world experience to build models that can eventually power the robots fully autonomously.

Right now, the human is simply the literal middleman.

The Future: Until the full Jetsons future materializes, robot teleoperation may be the most cutting-edge form of blue-collar work.

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44% of you voted 5 to 8 cups in yesterday’s poll: How much water do you typically drink in a day?

“Whatever it is, it’s not enough.”

“For plain water, maybe 2-4 cups, but I get a whole lot more hydration from my many glasses of unsweetened iced tea and other liquids.”

“Not only do I love water (I live in Colorado, and we have great tap water), but I also get very thirsty throughout the day.”

“A 40-ounce tumbler has been a game changer for me. I used to avoid getting up mid-task to refill a small glass, so I’d stay dehydrated for hours. Now I fill my big cup once and actually drink water throughout the day while I work.”

“More than 12 cups — I’m above average height, and I live in hot, humid Texas. I need all the hydration I can get.”

Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

💻 Penske Media Corporation has acquired several publications from Vox Media, including Eater, The Verge, and Thrillist.

🧅 The satirical reboot of InfoWars, from the team behind The Onion, debuts on July 2nd.

🍿 An animated feature film based on Survivor is in the works at Paramount Animation, with Jeff Probst attached as an executive producer.

🤖 Anthropic is investing $150 million in a new initiative called Claude Corps, which aims to train workers to deploy AI at nonprofits.

⚕️ Generative AI startup Midjourney now wants to do ultrasound scans of your body.

🚗 Waymo is recalling almost 4,000 robotaxis after some continued driving into construction zones on freeways.

🧥 Balenciaga is getting into technical outerwear with a new line designed by Pierpaolo Piccioli.

👗 Cider is looking to capture a bigger share of the ultra-fast-fashion market from Shein and Temu.

🔥 Restaurant matchbooks are having a major moment with Gen Z right now.