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Roblox Creators Are Minting Seven Figures
Robux // Image courtesy of Roblox // Illustration by Kate Walker
Several Roblox users have become millionaires by creating simple, viral games… while they were still teenagers.
The Big Picture: Roblox may be the best example yet of a sustainable metaverse economy — one where people create, sell, and work within a digital marketplace. For many teens, it may represent a new way to realize the American dream.
Between The Blocks: Some games that took only a few weeks to build are earning kids a lifetime of income.
19-year-old Nate Colley, who grew up in a trailer park, created the fishing game Fisch, which nets him $400,000 per month — including royalties from Lego and Walmart ads.
Jonathan Courtney, now 26 (who also grew up in a trailer park), sells custom-designed digital items… bringing in an average of $100,000 per month. He counts Adidas among his sponsors.
Muneeb Parwaz, now 22, developed Catalog Avatar Creator, a game where avatars can try on virtual clothes. It’s the top-rated game in the “Avatar Shopping” genre and also brings in hundreds of thousands of dollars per month.
But the most successful may be BMWLux, the anonymous 16-year-old creator of Grow a Garden. He sold the game to Splitting Point Studios — and it generated $150 million in revenue last year alone.
Final Check: Roblox has been around since 2004, but it has truly exploded in popularity over the past five years, paying out $1.5 billion to game creators in 2025… even though the company controversially keeps 70% of all game and item sales revenue.
Still, the top 1,000 developers on the platform earn an average of $1.3 million annually. That’s pretty remarkable, considering that half of the creators on the service don’t have more than a high school education, according to Bloomberg.
Next Level: With how precarious the IRL job market is, having a Roblox side hustle could soon be considered a necessary investment.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.