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Run-A-Muck Wants To Monetize Short Stories
Keep it short // Illustration by Kate Walker
Media startup Run-A-Muck is bringing back a tried-and-true literary tradition: regularly publishing short stories.
The Big Picture: Short stories are one of the biggest sources of material for film and TV development — but in recent years, that material has increasingly come from places like Reddit, self-published titles, and even unpublished manuscripts. In the early and mid-twentieth century, short stories were a cornerstone of the literary tradition, embraced by many of the era’s major authors. Run-A-Muck may be trying to recapture that legacy — this time for a generation with a shorter attention span.
Between The Pages: Run-A-Muck will start publishing short stories in its Drafting newsletter later this month.
According to The WSJ, the short stories Run-A-Muck wants to feature will be “aimed less at the high-falutin readers of literary magazines and more at young people with an interest in the cultural zeitgeist.”
The company is set to publish work from authors such as Cody Behan — who sold his short story The Decorator to Netflix for adaptation into a series — and Brittani Nichols, a producer, writer, and director on Abbott Elementary.
While some stories will remain just that, Run-A-Muck hopes to identify standout titles that can be adapted into movies, TV shows, novels, events, podcasts, and other formats.
The company also plans to publish short stories tied to new and existing long-form projects. One of Drafting’s first stories, for example, is based on Showtime’s The L Word and written by Ilene Chaiken, the show’s co-creator and a co-founder of Run-A-Muck.
Last Page: Run-A-Muck has already raised $10 million from Atreides Management at an $80 million valuation, putting it on a path to become a Puck-style take on The New Yorker or Vanity Fair. The company’s Drafting newsletter already reaches 50,000 readers per month, with luxury brands like Hermès and Moncler purchasing ad space. That’s the high-end vibe the brand is aiming for — and the kind of reputation that could persuade tastemakers across industries to give its short stories a read.
Next Edition: Prepare to see a slate of Hollywood deals emerge from the digital pages of Run-A-Muck. Could it become the Reese’s Book Club of the short-story world?
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.