Popular TikTok creator Sabrina Brier is upending the publishing industry by releasing her first book as a celebrity-filled audiobook… except there’s no book you can physically or digitally purchase.
Why It Hits: Taking a cue from the soaring popularity of podcasts, Brier’s “book” aims to cash in on the demand for more audio-first content. While it’s doubtful that strategy would work with most books (or fly with most authors), Brier could kick off a market for audiobook talent — authors who feel like a mix of online influencers and radio-play directors.
Between the Covers: Sabrina Brier’s That Friend sounds like an entertaining read.
The four-hour-long audiobook is published by Simon & Schuster.
It follows “a fictional social media influencer whose personal life is crumbling just as her career as an online advice podcaster is taking off.”
It features performances by actors Lukas Gage, Rachel Zegler, Nicola Coughlan, and Anthony Ramos.
Final Chapter: According to THR, the idea for the audio-only format of the book came from a cold call from a Simon & Schuster editor who felt like Brier’s TikToks showed potential that she could pull off the novel idea. Brier says it couldn’t have come at a more perfect time as she looks to diversify her career before TikTok potentially disappears.
That’s a position a lot of TikTok creators are about to find themselves in… and it could lead to a lot of creative innovations as they try to find new ways to keep their audiences engaged beyond the fleeting nature of social media.
The post Sabrina Brier Release an Audio-Only Book appeared first on TheFutureParty.