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Sam Altman’s World Makes Mainstream Deals
Courtesy of World
Sam Altman’s human-proof protocol, World, is integrating into several mainstream products, services, and storefronts as AI’s version of CAPTCHA.
Why It Hits: World, which used to be a blockchain company called Worldcoin, is mostly known for its orbs that scan people’s irises to verify their humanness. World’s pivot from blockchain to AI has potentially put it at the center of a shift that Sam Altman helped usher in: determining who is a person and who is an AI agent.
Behind The Code: It turns out there are many use cases for World.
Zoom plans to use it to prevent deepfakes from impersonating people during meetings, and Tinder is doing the same for dating profiles.
DocuSign will use it to double-check that actual people are signing documents, rather than a bot or a hacked account.
Okta and Vercel will use it to verify that a human is asking an AI agent to act on its behalf (trippy).
Investment management firm VanEck is putting orbs in the office to verify employees, just in case someone is wearing one of those masks from the Mission: Impossible movies.
Verified Thoughts: The sudden mainstream adoption of World is due to the firm open-sourcing its tools so that any company can integrate them into its workflow. According to Axios, there are three ways companies can use the tool: “taking a selfie, submitting an official government-issued ID, and going in person to an ‘orb’ to scan your iris.” With only 17.9 million people worldwide (including just 1.1 million in North America) signed up, there’s a lot of room for the company to grow…
…that is, if you’re okay with having your eyes in the cloud.
The Future: Prepare for every website on the internet to treat you like an AI agent until proven otherwise… which World is positioned to capitalize on.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.