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Slay Day Is The First Interactive Movie To Get A Wide Release
An upcoming horror film called Slay Day will be the first interactive feature film to get a wide release.
The Big Picture(s): Filmmakers have been trying to figure out how to make communal choose-your-own-adventure films for years… but the complexity of the storytelling and the logistics have made it nearly impossible. If CtrlMovie, the company behind Slay Day, has figured out how to do so in a satisfying way, it could introduce an entirely new film format in theaters.
Behind The Scenes: Slay Day doesn’t want you to use your fingers to cover your eyes in fear — it wants you to use them to guide the characters’ decisions.
Directed by John David Buxton, the 80s-set high-school slasher movie will release across roughly 1,000 interactive screens in North America on February 12, 2027. It will be released internationally at a later date.
Audiences will be able to use CtrlMovie’s proprietary tech to vote on their smartphones in real time “across 50 decision points,” per Variety.
Those choices amount to 8,000 possible narrative outcomes that will affect the fates of six central characters and seven side characters.
Choose Your Ending: According to producer Mark Dragin, the hope is that the audience interactivity creates a new type of audience energy, where people talk rather than just sit quietly (your mileage with that may vary). Additionally, the team believes that the unpredictability of where the story could go may inspire plenty of repeat viewing… and higher grosses.
CtrlMovie’s pitch seems to be already landing around Hollywood — Paramount is developing two of their interactive movies.
Coming Soon: If they catch on, CtrlMovie’s films could be the next form of trivia night — a competition against teams of audience members to sway where the story will go.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.