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Snap Spins Out Spectacles
Courtesy of Snap
Snap has decided to spin out its AR glasses into a separate company called Specs Inc.
The Big Bet: AI-powered AR glasses are becoming a key tech battleground, with Meta currently dominating the market while Apple, Samsung, Microsoft, and Google develop their own devices. But Snap has been pioneering the technology for over a decade and wants to ensure better-capitalized competitors don’t push it to the sidelines.
Behind The Lenses: Snap wants all eyes on its upcoming version of Specs.
The spinoff company, Specs Inc., is tasked solely with developing AR glasses — a signal to investors that it’s putting all its chips on the tech.
The new version of its smart glasses is set to launch for consumers this year, though Snap hasn’t specified an exact date.
An early, developer-exclusive version has been in the wild since 2024 to work out kinks and build an app library.
Last Look: Snap’s new Specs will be packed with cutting-edge features when they’re finally released. That includes four cameras that enable hand tracking to interact with AR imagery, an AI chatbot that explains what you’re looking at, instant translation of foreign street signs or menus, and games that sync with another Specs wearer for collaborative play.
TechCrunch notes that the glasses currently look and feel cumbersome (especially compared to Meta’s offerings), but they’ll have a redesigned form before launching to the masses. While cutting-edge capabilities are paramount for smart glasses, the design of the Specs may be the deciding factor in whether people actually want to wear them.
Future Vision: The new social media war may come down to which company offers the best interactivity between its smart glasses and apps — Snap or Meta.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.