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Social Agent Offers Creators On Demand
Courtesy of Social Agent
A new app called Social Agent is launching a marketplace to find content creators, film production professionals, and editing wizards on demand.
The Big Picture: There are two forces shaping film, TV, and the digital content economy in the hub of Los Angeles. The first is that production is way down, which is putting freelancers out of work. The second is that everyone and their mother wants something filmed, edited, or produced. Social Agent hopes to help fix both problems simultaneously.
Between The Bookings: The gig economy has come for the creator economy.
The free app, which recently hit the App Store after nine months in beta, surfaces nearby creators like an Uber driver.
Instead of booking a ride, though, users can book a content creator for 30, 60, or 120 minutes at a time — so it’s designed for a run-and-gun, one-person production.
The app also offers a service called “You Upload, We Edit,” which lets users upload raw footage and hire an editor to cut it together into a finished video.
The service is only available in LA but plans to expand to NYC next.
Final Order: Social Agent — developed by entertainment-industry veterans Lisa Jammal, Brooke Levy, and Jeff Tobler — seems more geared toward digital creators than Hollywood professionals. If successful, it could allow creators to monetize their skills while still growing their own business. For out-of-work Hollywood pros, the loss of union-rate gigs may be a hard pill to swallow… but it might still beat driving Uber.
The Future: With mini-dramas and freelance content creation on the rise, ultra-low-budget creative work may be the hottest entry-level job for those trying to work in the arts.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.