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Sony Wants Movie Theaters To Be Immersive
An immersive movie experience // Image by Kait Cunniff with DALL-E
Sony Pictures is making a $100 million investment in Cosm, an immersive entertainment company that builds domed venues for live events and films.
Behind The Dome: Cosm operates a “Shared Reality” technology through its domed venues, projecting live sports, concerts, and other events onto massive, wraparound curved LED screens. With its investment, Sony will acquire a minority stake in the company.
Live events may have put Cosm on the map, but movies are quickly becoming part of the experience. Its domes have begun screening immersive versions of films like The Matrix and Harry Potter.
The company’s partnership with Sony suggests some of the studio’s films could also begin screening at select Cosm venues.
This isn’t Sony’s first bet on theaters. The studio acquired Alamo Drafthouse in 2024, expanding beyond filmmaking and into the moviegoing experience itself.
Final Screening: Sony’s latest investment in Cosm signals that the future of theatrical entertainment may be about more than just selling tickets. It could also create new ways for audiences to experience — and revisit — existing IP.
The Future: If venues like Cosm catch on, “going to the movies” may start to look a lot more like going to a live event.
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Today’s email was written by Deena ElGenaidi and Kait Cunniff.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.