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Spotify Gets A Duplass Brothers TV Show
Courtesy of Kinema
Duplass Brothers Productions (DBP) has struck a deal to stream its independently produced series, The Long Long Night, on Spotify. Yes, Spotify.
The Big Picture: There’s no doubt about it: Video reigns supreme when it comes to content. While the short-form wars are pretty much over (because everyone has a short-form offering now), social platforms and niche streamers are now fighting for long-form eyeballs. With Spotify testing TV distribution and Instagram now supporting horizontal videos up to 90 minutes long, YouTube may have some new direct competitors.
Behind The Scenes: By turning to Spotify, DBP is betting it won’t face much competition for eyeballs.
The show stars Mark Duplass and his childhood friend, actor, and playwright Barrett O’Brien.
It “follows two old friends in the aftermath of their misguided attempt to help the world by removing themselves from it,” per Deadline.
It’ll be available to stream for both premium and ad-supported subscribers.
Final Cut: DBP has been experimenting with independent TV for the past few years, setting up shows in unique ways once they’re finished. The Long Long Night represents its biggest swing yet. It raised money on Seed & Spark, premiered at festivals like SXSW and Tribeca, and made its streaming debut on the film-centric social platform Kinema. With the Spotify deal, Mark Duplass is hoping to find a way to make the show “really break out.”
Coming Soon: If Spotify can turn a show — a non-music one at that — into even a modest hit, expect Hollywood to start looking at the platform as a new distribution destination. Could Spotify be a buyer at next year’s Sundance Film Festival?
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.