PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Stealth Talent Connects Creators And Entrepreneurs
Smartphone suit-up // Illustration by Kate Walker
Creator-economy firm Stealth Talent is connecting “ambitious startup founders” with creators to build companies together.
Why It Hits: Transitioning from digital creator to entrepreneur has become one of the best paths for influencers to sustain their careers — elevating the profiles (and fortunes) of names like MrBeast, Emma Chamberlain, and Ryan Kaji. And in today’s business environment, partnering with creators isn’t just a trend; it’s an expectation.
Behind The Partnerships: Stealth Talent wants to make businesses social media-ready.
The company will place creators inside startups to help them build out their marketing, product launches, and online presence, giving them “instant cultural cachet,” per founder Phil Ranta.
In exchange, creators receive ownership stakes and executive roles (and, by default, a front-row seat to how startups are built).
Stealth Talent already has 40 creators on its roster with a combined 80 million followers across platforms.
Standouts include Cozy Ivan (a lifestyle ASMR chef with 11 million TikTok followers) and Legendary Jay (a special-effects expert with 3.7 million followers on TikTok and 2.6 million on YouTube).
Final Deal: Ranta, a veteran of once-powerhouse digital creator firms like Fullscreen and Studio71, told Tubefilter that “many of the top creators I worked with in 2012 are no longer professional content creators today. Some quit, some burned out, but others simply lost their relevance.” Stealth Talent wants to change that. One of its first creator placements was with a new supplements brand founded by a “top athlete.”
Prediction: Soon, every small startup could go viral thanks to creator partnerships — because in this model, commerce is the content.
Together with PlayersTV
Your Opportunity To Go From Viewer To Owner
Introducing PlayersTV — the first-ever athlete- and fan-owned media company set to disrupt the outdated sports media industry.
Here’s where it hits differently: you’re not just watching. You can own a piece of the network, right alongside them.
PlayersTV is already live on Amazon Prime, YouTube TV, and DIRECTV, with potential reach into 300M+ homes. The press is buzzing, and over 2,200 fans have already bet on this play.
Early-bird bonus: invest by 9/16 and score 15% extra shares with your investment.
This is a paid advertisement for PlayersTV Regulation CF offering. Please read the offering circular at https://invest.playerstv.com/.
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.