Tesla Will Halt Production Of The Cybertruck Next Year

Hot stuff // Illustration by Kate Walker

Tesla announced that it’ll stop production of the controversial Cybertruck by the middle of next year.

Why It Hits: With the discontinuation of the Cybertruck following the end of Model S and X production, Tesla is accelerating further out of the passenger-car business. With the Cybercab and Optimus robots on the horizon, Tesla may be inching closer to actually becoming an automation company.

Behind The Wheel: The Cybertruck was meant to be the sci-fi truck of the future. Now, it’ll be a relic of the past.

  • After raking in one million reservations, Musk projected that Tesla would sell about 250,000 Cybertrucks per year.

  • But since it rolled out in 2023, sales never took off. The company has sold only 73,000 Cybertrucks, and sales are down 22% year over year. By comparison, Ford sold just as many F-Series trucks last month alone.

  • Ironically, many of those sales were to Musk’s SpaceX — the space giant bought $131 million worth of the vehicles last year to use as support vehicles.

  • Cybertruck production will end at the Gigafactory in Texas to make room for Cybercab manufacturing.

Final Build: At one point, Tesla CEO Elon Musk hailed the Cybertruck as the best car the company ever built… but high costs also prompted him to say, “we dug our own grave with the Cybertruck.” Those costs led Tesla to charge tens of thousands of dollars more than expected for the vehicle, putting it well out of budget for the average Tesla fan. In fact, the truck became a vehicle for diehard fans as it turned into a cultural lightning rod tied to Musk’s evolving reputation.

The Cybertruck may have been bulletproof, but it certainly wasn’t ridicule-proof.

The Future: If Tesla does end up merging with SpaceX, it’s possible the company could get out of the passenger-car business altogether. Where that leaves the even-more-hyped Roadster is anyone’s guess.

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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.

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