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Welcome back from a long weekend, Future Party. How many of you have heard of the term “reheating nachos” that’s taken over social media? Although it originated in the reality show Baddies West, the term has taken off as a way to describe either an artist revisiting the type of music or style that made them famous or another artist trying to steal someone’s vibe. The internet can be a lot to follow sometimes… but it did really make us want a plate of actual nachos. And, for that, we’re thankful.
DAILY TOP TRENDS
YouTube – O’Dessa
X
(Twitter)– Demi MooreGoogle – Paul McCartney
Reddit – Matt Damon
Letterboxd – The Gorge
Spotify – “Squid Ink”
The New York Times Recruits Its Own Chatbot
Along with approving several AI tools for staff use, NYT has built its own chatbot and is rolling it out to reporters, editors, and other employees in hopes of optimizing its processes.
Why It Hits: The storied publisher, which is one of the few major papers not to have a licensing deal with one of the major AI companies, is currently suing OpenAI and Amazon for allegedly scraping its content without permission. So, it’s safe to say that NYT has never been pro-AI. But the rollout of its own chatbot shows that it’s not allergic to the tech — it just wants it to be used ethically.
Between the Lines: NYT would like to introduce you to its newest employee: “Echo.”
Staff will be able to use the tool for “summarizing articles, briefings, and other company activity,” according to The Verge.
The company’s new guidelines “encourage newsroom employees to use it to suggest edits and revisions for their work and generate summaries, promotional copy for social media, and SEO headlines.”
They can also use Echo to “develop news quizzes, quote cards, and FAQs or suggest what questions reporters should ask a start-up’s CEO during an interview.” (Clearly, the company wants to go broad in AI’s implementation.)
The Future: Despite all the allowances, the company has told staff they shouldn’t use AI to “draft or significantly alter an article, circumvent paywalls, input third-party copyrighted materials, or publish AI-generated images or videos without explicit labeling.” That’s because NYT has promised that “Times journalism will always be reported, written, and edited by our expert journalists” … with the understanding that “generative AI can sometimes help with parts of our process.”
In other words… AI is here to stay, so we better figure out how to implement it correctly. Building an LLM in-house may just be the best way to do that.
Together with The AI Report
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Olyn Shopifies Film Distribution
A new streaming service called Olyn has launched to give indie filmmakers the ability to sell their movies directly to audiences by tapping critics, content creators, and fans as a paid-marketing engine via affiliate links.
The Big Picture: Indie film is in a tough spot, with titles from top markets like Sundance and Toronto looking for distribution sometimes a year after they premiere. By using a streamer that relies on (a compensated) word of mouth over an algorithm, films could break out from two simple factors: the strength of the movie and the strength of their grassroots marketing.
Behind the Scenes: Olyn can best be described as a mix between Shopify and YouTube.
Olyn boasts that it gives filmmakers all the technical specs they want from a streamer: digital-rights management, 4K quality, a splashy landing page, and plenty of analytics (including geographical viewership breakdowns and a database of users who watched).
But what makes it truly unique is an e-commerce component — filmmakers are able to sell their movies directly to audiences, taking 90% of the revenue.
They can also allow influencers, journalists, critics, creators, and others to embed affiliate links for the movie across their content, including blogs, web pages, and social media posts.
Closing Credits: Olyn, which has only raised $2.8 million so far, has already scored its first buzzy film on the platform, the Studio POW-produced biopic of Beatles collaborator Brian Epstein titled Midas Man. Producer Perry Trevers told TechCrunch that the British film inked a licensing deal with Prime Video in the UK but has the ability to sell the film in other markets however they choose, so they decided to give Olyn a try.
The movie, backed by good reviews and a well-known cast, serves as a great test case for the platform’s potential. If successful, it could put Olyn on the radar of the indie market at large and maybe inspire other productions to pre-sell their films in select territories to fund their projects… then distribute them through Olyn in others once completed.
Together with RYSE
Mr. Wonderful (Kevin O’Leary) Missed A $400 Million Payday… Will You?
Imagine passing on Ring before Amazon scooped it up for $1.2 billion.
That’s exactly what happened to the Sharks — a 67,765% return gone.
Now, another smart home startup is making waves, and investors have a chance to get in before the next big buyout.
🏠 Meet RYSE — the company revolutionizing smart shades with patented retrofit technology that installs in minutes and is controllable via your smartphone or voice.
Why we’re paying attention:
🔹 $10M+ in revenue with 200% year-over-year growth
🔹 Available in 127 Best Buy stores with a Home Depot expansion in 2025
🔹 10+ patents protecting its game-changing technology
🔹 The smart home market is booming — growing 23% annually
🫴 RYSE’s public offering is now live at just $1.90/share.
Missed out on Ring? This could be your second chance.
DEEP DIVES
Read: WSJ details how the AI Meta Ray-Bans have become an invaluable tool for blind customers.
Watch: Anatomy of a Scene shows how Demi Moore transformed into… well, no spoilers… for her award-winning role in The Substance.
Listen: Awards Chatter talks with filmmaker James Mangold about his movie A Complete Unknown and why he likes jumping between genres.
76.4% of you voted Time in yesterday’s poll: What’s more valuable to you: time or money?
“Time is finite! Money comes and goes.”
“You can always make more money. You cannot make more time.”
“My last role was head of a creative agency, and it used to drive me crazy how our clients had all these rules to take care of their own employees (like no meetings between 12 and 1pm or on Fridays, and everyone leaves at 6pm), yet they would constantly give us deadlines that were impossible to reach, unless we pulled all-nighters week after week. I was so burnt out by the constant disregard for our time management and mental health that I quit to take a year off and remind myself who I was as a normal and rested human being!”
“You can’t get back time.”
“Value your time, so you can make more money.”
Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
🎤 Kendrick Lamar is the first rapper to have three albums in the Billboard 200 top 10 simultaneously, with GNX, DAMN., and good kid, m.A.A.d city.
😂 Saturday Night Live’s 50th Anniversary Special scored 14.8 million viewers across NBC and Peacock.
📺 Ampere Analysis reports that the new normal in TV is about three-fourths of the volume seen during Peak TV.
→ Fashion / E-commerce
📈 TikTok Shop sales jumped 153% last month, taking market share away from Shein and Temu.
📉 Speaking of Shein, shareholders are urging the company to drop its valuation from $100 billion to $30 billion before going public.
🧽 Supreme x SpongeBob SquarePants is the collab the fashion world didn’t know it needed.
→ Creator Economy
💰 Banks sold their debt in X for $4.7 billion despite initially seeking $3 billion.
🤖 YouTube terminated a channel called “True Crime Case Files” after discovering it was all AI slop.
📱 Instagram may release a downranking button for comments, similar to Reddit.
Let us know how we are doing...
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Copy edited by Kait Cunniff.
Published by Darline Salazar.