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The Internet Serves Up Some AI Slop This Thanksgiving
Bon appétit // Image by Kait Cunniff with DALL-E
This holiday season, AI-generated recipes, summaries of authentic recipes, and dupe sites are decimating the online presence and content engagement of popular food creators.
Why It Hits (Wrong): AI slop is eroding trust in real cooks and enshittifying foodie content. That’s not only taking a huge bite out of creators’ income — it’s also putting the quality of your Thanksgiving meal (and anything else you plan to put in your mouth) at risk.
Between The Bites: Most cooking creators rely on traffic from Google, Pinterest, and Facebook/Instagram to earn revenue and bring people to their content…
…but the AI evolution is making that disappear faster than the last slice of pumpkin pie.
Chatbots are pushing recipes that are either completely made up or awkward mash-ups of real ones — often featuring impossibly perfect photos of the end result.
Additionally, AI summaries are serving up the recipes from creators without that user traffic ever reaching them. The recipes often include wrong ingredients and incorrect cooking times.
Some bad actors have even made AI-generated sites that just repurpose and remix real cooking sites (with fake family photos, as Pinch of Yum discovered to his horror).
Last Taste: So, how much business is AI taking from the foodie class? Creator Easy Peasy Foodie’s popular turkey recipe has seen traffic burn up by 40%. Inspired Taste saw its click-through rates drop by 30%. Clean Eating Kitchen saw its traffic shrink by 80%, forcing owner Carrie Forrest to lay off all 10 of her staff. Those are existential numbers for creators.
If human recipe bloggers are cooked, you may soon be served a Thanksgiving meal that hasn’t been tasted by any human. Taste at your own risk.
Next Meal: Cooking creators may need to break into the newsletter business to whip up a direct following with readers — potentially the only way to ensure their authentic recipes are what’s used over the holidays.
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.