The Little Gold Creator

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Happy Tuesday, TFP. Here are some wild phrases that just became official words — “tradwife,” “red flag,” “mouse jiggler,” “work wife,” “skibidi,” and “delulu.” That’s just a tiny slice of the 6,000 entries Cambridge Dictionary added this year. How many times do you think “skibidi” will pop up in college entrance essays next year?

Iconic private-member club Soho House is going private again in a $2.7 billion deal with MCR Hotels, Apollo Global Management, founder Nick Jones, and majority-shareholder Ron Burkle.

Why It Vibes: Soho House, a membership club that caters to professional creatives, business elites, and everyone who likes to orbit those circles, has struggled on the public market. Its stock has fallen over 60% since its IPO in 2021, showing the difficulty of valuing and scaling a people-as-asset business (like Endeavor, which also went private again). But after three straight quarters of net profit, its glow may be returning.

Behind The Deal: Going private could restore the exclusivity Soho House thrives on.

The Future: The link up between MCR and Soho makes a lot of sense. MCR has a reputation for reviving historic buildings into upscale lodging, especially throughout NYC (which is where Soho got its start in the US), per The WSJ. Still, Soho’s rapid growth hasn’t been seamless: complaints of slipping quality have risen as membership ballooned past 200,000.

Nonetheless, its 2023 average membership-retention rate of 91.5% shows that people still enjoy the social status of hanging out at Soho… even if snagging a spot by the pool has gotten tougher.

Watch Out: We wouldn’t be surprised if the Soho House brand starts to make pop-up appearances in other MCR properties, creating “mini-houses” that offset some of the crowding at flagship locations.

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YouTube is making a long-shot overture to the Academy of Motion Pictures Arts and Sciences (AMPAS) to host the Academy Awards.

The Big Picture: YouTube consistently ranks as the most-watched streaming platform on American TVs, according to Nielsen. It’s also been expanding into live events, most notably with its successful run of NFL Sunday Ticket. And while award-show ratings continue to decline, the Oscars remain the most-watched — making them a major coup for the creator-focused platform.

Behind The Scenes: Disney’s ABC has aired the Oscars since 1976. But with the company’s deal with AMPAS ending in 2028, every Hollywood studio is taking a shot for the little gold guy.

Final Bid: It remains to be seen whether AMPAS has any interest in moving its marquee event to what has long been Hollywood’s antagonist. There’s already controversy swirling around a potential deal with Netflix, which has long snubbed theatrical releases (though films must screen in theaters in some capacity to qualify for Oscars).

A deal with YouTube would represent an even more radical paradigm shift — this is an organization that just started simulcasting its show on Disney-owned Hulu last year.

Up Next: With the broadcast rights accounting for about 75% of AMPAS’s Oscar-related revenue, YouTube could become a viable option if it offers substantially more than the traditional Hollywood competitors, who are all in the midst of cutting costs.

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60.3% of you voted Yes in yesterday’s poll: Have you ever gone to summer camp?

“And cried the first time away from family! :(”

“As a child, I looked forward to going. And I suspect my parents were happy to send me.”

“Back when I was in Boy Scouts. It was a pretty fun experience, though it would have been nice to have some girls there!”

“Not in the family budget.”

“We just never did that as kids. We stayed home during our summer break and played with our friends outside from morning until night. Just had a blast. We entertained ourselves!”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🎞️ Legendary Entertainment might strike a theatrical output deal with the new Paramount.

🎮 Microsoft may roll out a cheaper version of its Xbox Game Pass.

📺 MSNBC is changing its name to MS NOW after splitting from NBCUniversal under the Versant umbrella.

🤖 The World Humanoid Robot Games in Beijing demonstrated that even though robots have come a long way recently, they’re still very, very clumsy.

🥴 System prompts for some of Grok’s AI personas include “crazy conspiracist” and “unhinged comedian.” Probably not the best move right now.

🤳 Hank Green has a new app to keep people productive — a cozy game that makes characters sad when you stop focusing.

🏈 Crocs struck a deal with the NFL to eventually make collabs with all 32 teams.

💸 PayPay, a Japanese mobile-payments startup, filed for a US IPO that would value the company at roughly $10 billion.

👕 Kith took its streetwear roots seriously and put a runway show on the literal NYC streets.