The Logan Roy Of Luxury

PRESENTED BY AMASS BRANDS GROUP

Happy Friday, Future Party. Did you know that when ice freezes, it captures air bubbles from that time? To study how ice ages occurred, a team of scientists spent four years extracting a two-mile long ice core in Antarctica. The deepest part of the core froze somewhere between 900,000 and 1.2 million years ago. Consider this: if one of the scientists went rogue and snuck a little piece to put in his drink, he could be sipping on the same air as a woolly mammoth. Wild.

LVMH, the world’s largest luxury group, is proposing that the company change its bylaws to allow CEO Bernard Arnault to remain head of the fashion conglomerate until he’s 85.

The Big Stitch: Bernard has been at the top of LVMH — the owner of brands like Louis Vuitton, Dior, and Tiffany — since 1989, and most luxury insiders assumed he was preparing to hand the reins to one of his five scions, all of whom hold management positions within the empire. But the vote signifies he’s not ready to give up the power quite yet.

Behind the Looks: To the likely frustration of his children, Bernard Arnault refuses to go quietly into that good night… professionally speaking.

The Future: The Arnault family office is the controlling shareholder of LVMH, which has made Bernard the fifth-richest person in the world, with a personal fortune of $171.4 billion. His kids — Delphine (49), Antoine (47), Alexandre (32), Frederic (30), and Jean (26) — have all been trying to prove their ability and curry favor with their dad as if this was the French version of Succession.

The stakes are high, especially as the conglomerate moves into new cultural mediums like movies and sports. Whoever can take the top spot now has a chance to really make their mark… and it seems like Bernard himself may be the one who wants to wield that influence.

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Microsoft is set to roll out an AI-powered assistant for its gaming division — which includes Xbox and Minecraft — that would act as a helpful companion for players.

The Big Picture: Every gaming company is trying to incorporate AI into its offerings, including Google’s experimental “SIMA,” which can play alongside humans, and Sony PlayStation’s development of an AI character in Horizon Forbidden West. By inputting Copilot into its gaming offerings, Microsoft hopes that it can beat its rivals to the punch.

Between the Levels: If you can’t convince your best friend to read you the guidebook while locked into Halo 2 (yeah, we’re mostly millennials at TFP), you can soon turn to the guidance of “Copilot for Gaming.”

Final Boss: The AI will go through a testing phase with Xbox Insiders before expanding to all of Microsoft’s other gaming devices and platforms. Additionally, Microsoft stressed that it collaborated with game studios to ensure Copilot delivers accurate responses and tips… because no one wants to be given the wrong move in the heat of gameplay. As users get a handle on using Copilot to optimize their gameplay, new rules may need to be instituted in esports competitions to level the playing field.

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75.3% of you voted Yes in yesterday’s poll: Has your entertainment consumption changed since 2019?

“More podcasts and audiobooks. Fewer TV shows and movies.”

“It’s shifted from events-focused to more travel-focused. Watching some movies at home or on the road. A few concerts, but travel is getting most of our dollars.”

“Absolutely. I used to go to the movies at least twice a week and saw several concerts every month. The pandemic definitely rewired my brain regarding the safety of being in those closed spaces, but the biggest factor, now that we’re on the other side of it, is cost.”

“I’ve grown even less tolerant of ads.”

Let’s keep the conversation going. Join our Poll Of The Day newsletter, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.

🏅 Comcast is holding onto the broadcast rights for the Olympics through 2036 in a $3 billion deal.

🎙️ Spotify has re-upped its deal with The Ringer’s Bill Simmons to keep him as the head of talk strategy.

📺 Warner Bros. hopes that Friends spinoff Joey can find new life… by offering it for free on YouTube.

📱 Oracle is in the pole position to take over TikTok’s US operations, emerging as the favorite bidder of both President Donald Trump and ByteDance.

💉 mRNA tech, which helped to quickly create the COVID vaccine, is being tested to develop custom vaccines for cancer.

🚗 JPMorgan says the market-cap crash of Tesla — 48% of its value lost since December — may be a record in the automotive industry.

👗 Donatella Versace is stepping down as the chief creative officer of her namesake brand and will be replaced by former Miu Miu director Dario Vitale.

👕 Demna, who ruled over Balenciaga for a decade, has been named as Gucci’s new artistic director.

👴🏻 Lyft is launching a version of its app that will be easier for elderly customers to use.