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Happy Tuesday, Future Party. Xbox experienced one of the strangest tech outages in recent memory. Starting Sunday night, players across the country couldn’t stream titles from Game Pass, launch the app store, or use a host of other internet-based features. That seems expected, but the outage also prevented people from playing physical discs. That’s because Xbox consoles now verify each disc online before playing it. Since the console couldn’t do that, it couldn’t read the discs.
The outage has since been resolved, but it underscores why there needs to be a physical option that’s completely divorced from the internet… instead of, you know, getting rid of discs entirely.
DAILY TOP TRENDS
YouTube – Neuromancer
X
(Twitter)– The InviteGoogle – Furious
Reddit – Sean Astin
Letterboxd – Project Hail Mary
Spotify – “Fireflies”
Directors Are The New Movie Stars
In the past couple of years, it has become clear that filmmakers are now the biggest box office draw.
The Big Picture: What goes around comes around. During the New Hollywood era of the 1970s, filmmakers like Steven Spielberg, Martin Scorsese, and Francis Ford Coppola were the biggest names in movies. By the ’80s, ’90s, and ’00s, everything revolved around actors. Over the past 15 years, IP reigned supreme. But as a new generation has become the most active moviegoing audience, its stamp of approval has shifted back to the person behind the camera.
Behind The Scenes: Marvel and DC titles have become less dependable at the box office, and even the biggest movie stars have had mixed success attracting audiences.
But top directors have become consistent hitmakers, per Insider.
Christopher Nolan hasn’t had a movie gross less than $550 million (barring the COVID release of Tenet). The marketing for his latest movie, The Odyssey, was heavily focused on him… and it has already made more than $640 million worldwide.
Greta Gerwig’s first two movies were surprise moneymakers, but it was her highly original take on Barbie that sent her into the stratosphere. Her next movie, a Narnia adaptation, will be the first Netflix film to receive a wide theatrical release.
Ryan Coogler’s Black Panther movies and Creed were bona fide blockbusters, but so was his return to original filmmaking with Sinners… which found success in part thanks to one savvy piece of marketing: his video explaining why audiences should see it in IMAX.
Jordan Peele has become synonymous with horror, thanks to the outsized and consistent success of Get Out, Us, and Nope.
Final Credits: The list of fresh names that have catapulted to that rarified auteur status after just one or two movies is already growing, including The Daniels (Everything Everywhere All at Once), Zach Cregger (Weapons), Curry Barker (Obsession), and Kane Parsons (Backrooms). That might be because, in an age of AI, young audiences are appreciating the singular, authentic visions of filmmakers more than ever — they’re not just excited by their movies, but by their take on the movie.
How else does a drama like Oppenheimer make almost a billion dollars at the box office and sweep the Oscars?
Coming Soon: Knowing that they’re the draw, A-list directors may take more chances on filling original movies with no-name actors, allowing those fresh elements to fuel the mystery surrounding what they’re making.
Together with HubSpot
Put Your Brand In The Conversation
Search has changed. Buyers are asking AI questions and getting direct answers. That means the brands that show up in those answers are the ones that get considered.
That’s why your company needs HubSpot AEO.
It gives you:
Brand visibility scores
Prompt tracking
Citation analysis
Competitor share of voice
HubSpot AEO brings it all together in one place, so you can see how often your brand appears in AI queries, the context in which it’s cited, and exactly what to do to increase your visibility.
Stop guessing. Start optimizing for the channel that’s already shaping buying decisions.
Microsports Chase Microdrama Heat
A new social-first sports entertainment company called World1 is reinventing sports for the vertical-video era.
Why It Hits: The popularity of vertical-video feeds is creating a new way to interact with sports, entertainment, and talk shows. Just as microdramas are reinventing soap operas for younger audiences, World1 wants to “make the highlight the sport.” The big question is whether people will get hooked on the drama, competition, and personalities of a sporting event that lasts no longer than a typical TikTok.
Behind The Competitions: World1 CEO Brett Morris describes the company’s “microsports” as “entirely original sports where world titles are won or lost in 30 seconds.”
World1 is hosting competitions built around simple feats of speed and strength, such as a 10-yard sprint and bench press.
The events will be held in a movable arena that is a “purpose-built, entertainment-first modular stage that can drop into any large-scale indoor venue in any major city worldwide.”
The first event will be announced in the coming weeks and feature a mix of current Olympic athletes and “emerging phenoms worldwide.”
The company plans to make money the old-fashioned social media way: ad dollars, sponsorships, and media licensing.
Last Lap: Morris told THR that “We’re building a new sports industry for the phone. Not by adapting legacy sports, but by creating entirely new ones engineered for the feed.” The hope is that World1’s events have built-in virality thanks to their super-fast, high-drama format.
People are already buying that pitch. World1 has assembled a strong roster of investors, including Mark Cuban, private equity veteran Dan McClory, and Abu Dhabi holding company Palms Sports. It also has the backing of 10 Olympic medalists in its “founders pool,” including swimmer Janet Evans, track and field champion Jackie Joyner-Kersee, and weightlifter CJ Cummings.
Prediction: It’s only a matter of time before a brand turns a whole competition into its next ad spot.
Together with Lindy
“Who is this person again?”
You’ve had that moment. Walking into a call, scrolling through old emails, trying to remember what you promised. Lindy texts you a brief 15 minutes before: attendee context, past discussions, open items, talking points. All pulled automatically. Try Lindy free.
DEEP DIVES
Read: The Interview chats with rock legend Mick Jagger about his legacy with The Rolling Stones and the possibility of retiring from live touring.
Listen: Strictly Business chats with Madison Wells heads Gigi Pritzker and Dan Steinman about being patrons of every art form.
Watch: Vox breaks down why F1 drivers don’t die behind the wheel.
54.8% of you voted No in yesterday’s poll: Do you currently have a Paramount+ subscription?
“And I never will due to the ownership.”
“Cancelled after they cancelled Colbert and got rid of their news department. Yes, I was angry enough to cut off timely access to new Star Trek.”
“It’s the one that has the least amount of IP that I’m interested in.”
“I do have HBO Max and will consider subscribing when (if) they merge.”
“Paramount+ is one app I would not go without. It has more content that my family is interested in. Netflix is too boring, Apple TV is too weird, and Hulu and Peacock are too punishing with commercials.”
“Through my Walmart+ subscription.”
Let’s keep the conversation going. Join Poll Of The Day, so your opinions can shine. Discover how your views line up with your peers’, check out cool insights, and have some fun. It’s data with personality.
QUICK HITS
→ Entertainment / Media
🍿 Toy Story 5 is the first movie this year to cross $1 billion at the box office.
👀 Peacock will now be available for free for YouTube Premium subscribers.
📺 Luminate found that 47% fewer TV shows are being made than there were four years ago.
→ Technology
💸 Apple is once again the world’s most valuable company, with a valuation of nearly $5 trillion.
🤔 AI labs are going on a hiring spree… for philosophers.
🛰️ Amazon is seeking FCC approval to launch a mobile satellite service.
→ Fashion / E-commerce
📦 Shein’s Hong Kong IPO revealed that its US revenue slipped 14% after the government closed the de minimis shipping loophole.
🚗 Waymo is trying to put the brakes on its partnership with Uber.
🩴 Nike and Hyperice have teamed up on a pair of slides that help your feet recover while you walk.
Let us know how we are doing...
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Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.



