PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
The NFL Kicks Off Flag Football
Flag it // Illustration by Kate Walker
The NFL is officially rolling out a professional flag football league in collaboration with TMRW Sports.
Why It Hits Pulls: Flag football is growing in popularity every year, building momentum as one of the fastest-growing sports worldwide — with 2.4 million kids under 17 in the US and more than 20 million people of all ages playing globally. With its Olympic debut set for 2028, flag football is having a major moment.
Behind The Play: Now would be a good time to pull for flag football’s success.
The NFL has tapped TMRW Sports, creator of the TGL golf league, as its operating partner for the new league, which will feature both men’s and women’s teams.
The NFL’s venture arm is committing $32 million to launch the league. It has also secured a strong group of investors for the rollout, including firms like Silver Lake and Seven Seven Six, along with star athletes such as Tom Brady, Peyton Manning, and Serena Williams.
While the NFL hasn’t revealed a launch timeline, the league is expected to get underway ahead of the 2028 Los Angeles Olympics to boost visibility.
Last Down: Troy Vincent Sr., the NFL’s VP of football operations, said of the new league: “This is especially meaningful for girls and young women who are helping drive the sport’s growth worldwide and who can now see their dreams in this game extend all the way to the professional level.” The assessment rings true, considering that at the high school level alone, 42,955 girls played in the 2023-24 season — a 105% increase from the previous season.
In other words, a new class of sports stars is on the horizon.
Next Season: The NFL may bundle flag football broadcast and streaming rights with its highly in-demand, very expensive traditional football rights to give the new league prime placement. Start saving now, media conglomerates.
Together with Lightfield
What “CRM” Actually Stands For (This Will Shock You)
Clunky
Repetitive
Mind-numbing
Okay, joking — but for many CRMs, it’s not far from the truth. Constant updates and manual data entry can drain your time.
Lightfield changes that. It’s an AI-native CRM that builds itself from your calendar and email, so the focus stays on what actually matters.
Try Lightfield at no cost and see why it might be the last CRM you’ll need:
• Captures every call, email, and interaction, then auto-updates
• Drafts emails and presentations with full context
• Reminds you of tasks and deadlines so nothing slips
PARTNERSHIPS | COMMUNITY | PODCAST | FRIENDS
Today’s email was written by David Vendrell.
Edited by Nick Comney. Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar.